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15 Cards in this Set
- Front
- Back
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Propaganda |
A way of persuading people to view a person or an issue |
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Testimonial |
involve celebritites supporting a product or idea |
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Bandwagon |
creates the impression that there is widespread support for a thing or idea |
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Name-Calling |
using negative words and bad names to create fear like or dislike for people |
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Glittering Generalities |
use simple, clever slogans that appeal to peoples emotions. Easy to remember but hard to verify |
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Card Stacking |
uses facts and figures to show one side as positive and the other as negative |
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Plain Folks |
sends the message that a product or person is just like you |
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Transfer |
uses your feelings about one thing to get you to feel the same was about something else |
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Watchdog |
the role played by a media or media organization that exposes illegal practices or waste |
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Lobbyist |
representative of an interest group who contacts lawmakers or other government officials to directly influence their policy making |
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Bias |
one sided messages |
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Public Opinion |
the ideas and attitudes that people hold about elected officials, candidates, governments and political issues. |
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Interest Group |
a group of people who share a point of view about an issue and unite to promote their beliefs |
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Mass Media |
mechanism of mass communication including television, radio, the internet, newspapers, magazines, books, recordings and movies |
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Public Opinion Poll |
a survey in which individuals are asked to answer questions about a particular issue or person |
