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3 Cards in this Set

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Normal profit

AC=AR


The minimum level of profit required to keep factors of production in their current use in the long run. Reflects opp cost.

Subnormal profit

Loss in profits ; AC>AR or AR

Supernormal profit

Abnormal profits ; AR < AC



Is any profit achieved in excess of normal profit - also known as supernormal profit. Persists in the long run in imperfectly competitive markets