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18 Cards in this Set
- Front
- Back
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Product
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A needs satisfying offering of a firm
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Convenience Products
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Products consumers need but are not willing to spend much time or effort shopping for
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Shopping Products
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Products consumers feel are worth the time and effort to compare with competing products.
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Homogeneous Shopping Products
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Products consumers see as the same and choose only on price
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Heterogeneous Shopping Products
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Consumers see as different and choose on attributes
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Specialty Products
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Products consumers really want and make special effort to find. No substitute exists in the consumers mind
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Unsought Products
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Products potential customers do not yet want or know they can buy
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New Unsought Products
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products offering really new ideas that potential customers don't know about
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Regularly Unsought Products
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consumers know of the products but don't want to buy yet
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Product Line
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A set of closely related products offered by a company
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Product Assortment
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The set of all product lines and individual products that a company sells
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Branding
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The use of a name, term, symbol, design, or combination of these to identify a product
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Brand Equity
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The value of a brand's overal strength in the market
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Brand Extension
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Extend a brand name to a new product category
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Line Extension
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add more products to the current products Line
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Packaging
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Promoting and Protecting the product
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Product Life Cycle
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Market Introduction
Market Growth Market Stability Sales Decline |
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New Product Development Process
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Idea Generation
Screening Idea Evaluation Development Commercialization |
