Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
11 Cards in this Set
- Front
- Back
|
What are the two kinds of issues? |
1. Potential " ethereal" (delicate) but potential to be concrete 2. Concrete - An actual issue |
|
|
What is the difference between an concrete issue and a crisis? |
Issue: can still be controlled Crisis: temporarily out-of-control elements eg. baby car seat. a company hears that another company has faulty children's seats. A] they double check theirs B] They leave it.. and could turn back on them and become a crisis.. (they could be next) |
|
|
What does MIND THE GAP mean? |
a company has an issue and if the public idea and our msgs don't match up or is what the public expects from us = CRISIS |
|
|
What is part of effective issues management? |
1. Monitoring 2. Identification 3. Prioritization 4. Analysis 5. Strategy decision 6. Implementation 7. Evaluation |
|
|
What is monitoring? |
- Analyzing business environment - Scan/monitor news and what the public is saying Public say stuff: Media, gov't , activists, public, opinion leaders [celebs] |
|
|
What is identification? |
Issues/impact What's the issue and the impact and lifestyle |
|
|
What is Prioritization? |
How immediate is the issue? How much impact has been made? What is at stake? .. Reputation, shares, profits? |
|
|
What is analysis? |
MOST important issues stakeholders? Probable impact? |
|
|
What is strategy decision? |
develop a issues management communications plan - identify target [groups] - resources needed? |
|
|
What is the implementation step? |
prevent negative impact implement policies communicate response effectively with each targeted group |
|
|
What is evaluation |
last step assess results what was good? bad? could do better next time? |
