Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
3 Cards in this Set
- Front
- Back
Direct forces
|
Immediate and daily influeces ona business; also known as the competitive environment; includes suppliers, competitors, and customers.
|
|
Indirect forces
|
General influences on a business; also known as the macroenvironment; includes legal, political, economic, tehnological, social-cultural, and global.
|
|
Business planning process Step #1: Situational analysis
|
Process used by planners to gather, analyze, and summarize relevant data; process reviews past events, identifies current conditions, aticipates future trends, and considers internal and external forces; results in idenification of decisions that need to be made and helps managers decide whether to move to next step in process.
|