Principles Of Mrkt

Front 1

Ethics:

Back 1

Principles, values, and beliefs that define what is right and wrong behavior. DO’s and DO NOT

Front 2

Morals

Back 2

The rules people develop as a result of cultural values and norm. Moral Compass

Front 3

Social Responsibility:

Back 3

A business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society.

Front 4

Corporate Social Responsibility
Sustainability

Back 4

The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time.

Front 5

Social Responsibility
Arguments Against:
Arguments For:

Back 5

Management’s only social responsibility is to maximize profits (create a financial return) by operating the business in the best interests of the stockholders (owners of the corporation).

Firms have a moral responsibility to larger society to become involved in social, legal, and political issues.
“To do the right thing”.

Front 6

Does Social Responsibility Pay?

Back 6

Studies appear to show a positive relationship between social involvement and the economic performance of firms.
A general conclusion is that a firm’s social actions do not harm its long-term performance.

Front 7

Green marketing

Back 7

is a term used to define concern with the environmental consequences of a variety of marketing activities.