Principles Of Marketing Test 3

Front 1

Marketing Channel
(distribution channel)

Back 1

organized system of marketing institutions' relationships that promote the flow of goods from producer to consumer.

Front 2

logistics

Back 2

coordinating the flow of information among members of the marketing channel

Front 3

physical distribution
(a key aspect of logistics)

Back 3

aimed at efficient movement of goods from the end of the production line to the consumer. Includes customer service, inventory control, materials handling, packaging, warehousing, etc.

Front 4

Four functions of Channels

Back 4

1. facilitate the exchange process by decreesing marketing contracts
2. sorting - adjust discrepenceis in the markets assortment of goods and services
3. standardising exchange transactions through setting expectations
4. facilitate searches for goods and to sell goods

Front 5

marketing intermediary

Back 5

operates between producers and consumers - middle man

Front 6

wholesaler

Back 6

intermediary that takes title to goods and distributes them further - jobber/ distributer

..as opposed to a retailer

Front 7

1st step in selecting a market channel

Back 7

determining whic type will be the best

Front 8

direct channel

Back 8

carries goods directly from a producer to a user

Front 9

direct selling

Back 9

producer establishes direct sales contact w/its final users.

b2b, consumer goods.

Front 10

merchant wholesaler

Back 10

independently owned -takes the title to the goods.

Front 11

dual distribution

Back 11

network that moves products to the target market (thru multiple mktg channels)

Front 12

reverse channels

Back 12

designed to return goods to their owners

Front 13

selection factors of a marketing channel

Back 13

market - consumers or businesses
product - perishible
organizational - inadequate resources
competitive - inadequate promotion

Front 14

distribution intensity

Back 14

number of intermediaries a manufacturer distributes goods

Front 15

intensive distribution

Back 15

manufacturer of a convenience product tries to saturate the market.