Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
24 Cards in this Set
- Front
- Back
|
What is consumer buyer behaviour? |
The buying of final consumers - individuals an households that buy goods and services for personal consumption |
|
|
What is consumer market? |
All the individuals and households that buy or acquire goods and services for personal consumption |
|
|
What is culture? |
The set of basic values, perceptions, wants and behaviours learned by a member of society from family and other important institutions |
|
|
What is a subculture? |
A group of people with shared value systems based on common life experiences and situations |
|
|
What is an opinion leader? |
A person within a reference group who, because of special skills, knowledge, personality or other characteristics, exerts social influence on others |
|
|
What is online social networks? |
Online social communities - blogs, social networking web sites, or even virtual worlds - where people socialise or exchange information or opinions |
|
|
What is lifestyle? |
A person's pattern of living as expressed in his or her activities, interests and opinions |
|
|
What is personality? |
The unique psychological characteristics that distinguish a person or a group |
|
|
Explain the term motive (drive)? |
A need that is sufficiently pressing to direct a person to seek satisfaction of the need |
|
|
Name the four major psychological factors for a person's buying choices |
1. Motivation |
|
|
Explain the factor "perception" |
The process by which people select, organise and interpret information to form a meaningful picture of the world |
|
|
Explain the factor "learning" |
Changes in an individual's behaviour arising from experience |
|
|
Explain the factor "belief" |
A descriptive thought that a person holds about something |
|
|
Explain the factor "attitude" |
A person's consistently favourable or unfavourable evaluations, feelings, and tendencies toward an object or idea |
|
|
What is complex buying behaviour? |
Consumer buying behaviour in situations characterised by high consumer involvement in a purchase and significant perceived differences among brand |
|
|
What is dissonance(oenighet/motsättning)-reducing buying behaviour? |
Consumer buying behaviour in situations characterised by high involvement but few perceived differences among brands |
|
|
What is need recognition? |
The first stage of the buyer decision process, in which the consumer recognises a problem or need |
|
|
Tell me about information search |
The stage of the buyer decision process in which the consumer is aroused to search for more information: the consumer may simply have heightened attention or may go into an active information search |
|
|
Tell me about alternative evaluation |
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set |
|
|
What is purchase decision? |
The buyer's decision about which brand to purchase |
|
|
What is post-purchase behaviour? |
The stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase |
|
|
What is cognitive dissonance? |
Buyer discomfort caused by post-purchase conflict |
|
|
What defines a "new product"? |
A good, service or idea that is perceived by some potential customers as new |
|
|
What is an adoption process? |
The mental process through which an individual passes from first hearing about an innovation to final adoption |
