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8 Cards in this Set
- Front
- Back
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Exchange
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Act of obtaining a desired object from someone by offering something in return.
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Transaction
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A trade of values between two parties. One party gives X to another party and gets Y in return. Can include cash, credit, checks, and barter.
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Customer Lifetime Value
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The entire stream of purchases that a customer would make over a lifetime of patronage.
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Share of a customer
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The share a company gets of the customers purchasing in their product categories.
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Customer Equity
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Customer equity is the total combined lifetime values of all of the company's customers.
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Market orientation
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the "organization-wide generation of market intelligence, dissemination of that intelligence among departments, and organization-wide responsiveness to it."
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Syndicated Service Firms
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collect and distribute for many firms
firms share the cost |
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Full-service research firm
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collect and distribute for one client
client assumes entire cost of project research firm takes over marketing research function on behalf of client |
