Principles Of Marketing Chapters 1,2,3,4

Front 1

Define Marketing, Does Marketing = advertising?

Back 1

The process of creating, distributing,promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders.
Advertising is merely a part of promotion which is a sub-category of marketing.

Front 2

THe four P's of Marketing also known as the marketing mix

Back 2

Product, Price, Promotion and Placement/distribution

Front 3

The 6 Marketing Environment forces

Back 3

Political, Legal and regulatory, Technological, Sociocultural, Competitive, and Economic

Front 4

Customers

Back 4

The purchasers of organizations products; the focal point of all marketing elements.

Front 5

Fig 1.1 Components of strategic marketing

Back 5

Center = Customer
Next = Four P's of Marketing
Finally = The 6 marketing environmental forces

Front 6

Product

Back 6

Physical good, service or idea

Front 7

Target Market

Back 7

The group of customers on which marketing efforts are focused

Front 8

Marketing mix

Back 8

Product = Good, service or idea
Price = The price chosen for the product in order to be competitive and successful
Promotion = How you go about promoting your product to your target market
Placement/Distribution = How you plan on getting your product out to your target market

Front 9

Marketing Concept
Objectives

Back 9

The Marketing Concept is a philosophy that an organization should try to provide products that satisfy customers needs through a coordinated set of activities that also allows the organizations to achieve its goals.

Front 10

The Product Orientation

Back 10

Second half of the nineteenth century Industrial Revolution Era where industries were booming