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7 Cards in this Set

  • Front
  • Back
Return on investment (ROI)
calculation used to determine the relative profitablilty of a product
Place utility
having a product where costumers can buy it
minimum price law
prevents large companies with market power from selling products at very low prices to drive their competition out
e-tailing
online retailing;retailers selling products over the internet
law of diminishing utility
law stating that consumers will buy only so much of a consuming product even if the price is low
Robinson-patman act
prohibits price discrimination
sherman anti trust act
outlawed all contracts and agreements