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7 Cards in this Set
- Front
- Back
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Return on investment (ROI)
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calculation used to determine the relative profitablilty of a product
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Place utility
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having a product where costumers can buy it
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minimum price law
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prevents large companies with market power from selling products at very low prices to drive their competition out
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e-tailing
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online retailing;retailers selling products over the internet
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law of diminishing utility
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law stating that consumers will buy only so much of a consuming product even if the price is low
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Robinson-patman act
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prohibits price discrimination
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sherman anti trust act
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outlawed all contracts and agreements
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