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12 Cards in this Set

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  • Back
Balance
Positive and negative shapes distributed in space to create visual harmony
Structural Balance
Balance of any kind depending on axis
Symmetrical Balance
aka "Formal Balance" precise correspondence of elements on both sides
Radial Balance
Elements that are BALANCED around a CENTRAL POINT.
What is Emphasis or Focal Point in a design?
What we want the viewer to see. Stress of one feature
Visual Emphasis
Point at which VIEWERS eye is drawn
Focal Point
Point of EMPHASIS in a design
Contrast
Focal point where one element is different from the others
Isolation
Element is separated from all others
Placement
Elements point to ONE item
Radial Placement
Forms RADIATE from the focus
Absence of Focal Point
Design has no focal point;