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12 Cards in this Set
- Front
- Back
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Balance
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Positive and negative shapes distributed in space to create visual harmony
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Structural Balance
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Balance of any kind depending on axis
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Symmetrical Balance
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aka "Formal Balance" precise correspondence of elements on both sides
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Radial Balance
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Elements that are BALANCED around a CENTRAL POINT.
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What is Emphasis or Focal Point in a design?
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What we want the viewer to see. Stress of one feature
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Visual Emphasis
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Point at which VIEWERS eye is drawn
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Focal Point
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Point of EMPHASIS in a design
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Contrast
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Focal point where one element is different from the others
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Isolation
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Element is separated from all others
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Placement
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Elements point to ONE item
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Radial Placement
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Forms RADIATE from the focus
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Absence of Focal Point
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Design has no focal point;
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