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6 Cards in this Set
- Front
- Back
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BALANCE
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Arranging elements on the page so that no one section is heavier than the other.
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PROXIMITY
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How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise elements in a design.
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REPETITION
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Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts. Also used to emphasize concepts.
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CONTRAST
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Using differences in size, color and shape can all create contrast in design. Contrast helps different design elements stand out.
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WHITE SPACE
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Designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. White space gives your design breathing room.
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ALIGNMENT
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Alignment brings order to chaos. How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design.
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