Principle Vii Advertising

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8.1 representation

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therapists accurately represent their competencies, education, training, and experience relevant to their practice of marriage and family therapy

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8.2 information in publications

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media convey information that is necessary for the public to make an appropriate selection of professional services. office information, qualified clinical degree, other earned degrees and state or provincial licencor AAMFT clinical member status and description of practice

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8.3 names that are misleading

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names misleading the public that could lead to the public concerning the identity, responsibility, source, and status of those practicing under the name, and do not hold themselves out as being partners or associates of a firm if they are not.

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8.4 professional identification

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businees card, office sign, leterhead, internet, telephone or association directory listing if it includes a statement or claim that is false, fraudulent, misleading, or deceptive

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8.5 educational representations

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list and claim as evidence only those earned degrees from institutions accredited by regional accredited or recognized by the United States Dept. of Educ. from institutions recognized by states or provinces that license or certify marriage and family therapists or from equivalent foreign institutions

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8.6 correction of false information

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correct whenever possible false, misleading or inaccurate information and representations made by others concerning the therapists qualifications, services, or products

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8.7 qualifications of employees or supervisees

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make sure their employees or supervisees qualifiactions are represented in a manner that is not false, misleading, or deceptive

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8.8 specialized services

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therapists do not represent themselves as providing specialized services unless they have the appropriate education, training, or supervised experience