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13 Cards in this Set
- Front
- Back
Sustainable marketing |
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. |
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Consumerism |
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. |
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Environmentalism |
An organized movement of concerned citizens and government agencies to protect and improve people’s currentand future living environment. |
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Environmental sustainability |
A management approach that involves developing strategies that both sustain the environment and produce profits for the company. |
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Consumer-oriented marketing |
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer’s point of view. |
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Customer-value marketing |
A principle of sustainable marketing that holds a company should put most of its resources into customer value-building marketing investments. |
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Innovative marketing |
A principle of sustainable marketing that requires a company seek real product and marketing improvements. |
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Sense-of-mission marketing |
A principle of sustainable marketing that holds a company should define its mission in broad social terms rather than narrow product terms. |
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Societal marketing |
A principle of sustainable marketing that holds a company should make marketing decisions by considering consumers’ wants, the company’s requirements,consumers’ long-run interests, and society’s long-run interests. |
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Deficient products |
Products that have neither immediate appeal nor long-run benefits. |
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Pleasing products |
Products that give high immediate satisfaction but may hurt consumers in the long run. |
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Salutary products |
Products that have low appeal but may benefit consumers in the long run. |
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Desirable products |
Products that give both high immediate satisfaction and high long-run benefits. |