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23 Cards in this Set
- Front
- Back
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Product
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Anything that can be offered to the market for attention, acquisition, use or consumption that might satisfy a want or need.
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Service
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An activity, benefit, or satisfaction offered for sale that is essentially intangableand does not result in the ownership of anything.
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3 levels of products
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Core cutomer value, actual product and augmented product
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Industrial product
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A product bought by individuals or organisations with the intent to use it for further processing.
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Social marketing
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The use of commercial marketing concepts and tools in programs designed to influence individual's behaviour to improve thier well-being and that of society.
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Product quality
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The overall characteristics of a product or service taht bear on its ability to satisfy the consumer.
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Individual product decision
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Product attributes> branding> Packaging> labelling> Product support services
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Brand
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A name, term, sign, symbol, design, or combination of these that identifies products and services of one group and differentiates them form competitors.
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Packaging
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The process of designing and producing the container or package of the product
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Product line
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A group of products that are closely related
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Product portfolio or Product mix
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A company's full set of product lines.
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Service intangibility
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The characteristic that services can not be seen, smelt, tasted, felt or heard before purchase
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Service inseperability
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A characteristic that services can not be seperated from their providers
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Service variability
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The characteristic that service quality can differ greatly depending on who provides them.
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Service perishability
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A characteristc that services can not be stored for later use.
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Service-product chain
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The chain that links service firm profits with employee and customer satisfaction.
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Internal marketing
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Orienting and motivating customer-contact staff and supporting services staff to work as a team to provide customer satisfaction.
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Interactive marketing
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Traing service employees in the fine art of interacting with customers to satisfy the need
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Brand equity
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The differential effect that knowing the brand name has on the customer response the the product or its marketing
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Store brand
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A brand created and owned by the retailer.
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Co-branding
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The practice of using the established brand names of two different brands on one product.
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Line extension
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Extending an existing brand name of new forms, colours, sizes, ingredients, or flavours of an existing product category.
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Brand extension
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Extending an existing brand name into new product categories
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