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11 Cards in this Set
- Front
- Back
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How many pages should a press release have?
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One page
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What word should be at bottom of page, if more than one page? |
“MORE” at bottom of page
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What symbol(s) should be at the very end of a press release? |
###
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Why should the most important facts be summarized in first paragraph? |
In case editor needs to shorten the press release.
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What five questions should be answered in the first paragraph? |
Who? What? Where? When? Why?
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What should the last paragraph include? |
Brief summary of company in last paragraph, contact information.
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Should simple words or technical terms be used in a press release? |
Simple words
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Why should you include contact information? |
In case editor has questions.
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What is a press release? |
A short, factual description, written for the media, of an
event, a subject, or an issue. |
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Who writes a press release? |
A company representative, such as a public relations manager.
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What should you do if your press release does not appear in the newspaper? |
Contact the newspaper editor.
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