Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
59 Cards in this Set
- Front
- Back
|
1980 Background |
Economy was poor due to high inflation & oil shortages. Foreign affairs problems with Iran when embassy was taken over & hostages held for a year. |
|
|
1980 Democratic Nomination |
Carter was down in Gallup polls compared to Ted Kennedy in 1979. Ted Kennedy had issues - Why do you want to be president? and Chappaquiddick. Carter's statement on Iran rescue mission in 1980 made his popularity jump. |
|
|
1980 Democratic Nomination cont. |
Carter chose Rose Garden strategy that focused on being president instead of campaigning. Jerry Brown was in the running but could not beat Carter or Kennedy. Two-way contest between Carter & Kennedy. DIVISIVE campaign - Carter's message hit on Kennedy's character and Kennedy's message hit on Carter's economic performance. |
|
|
1980 Republican nomination |
Reagan won most of the primaries & Bush came in second. Reagan moved the Republican party in a more conservative direction. Bush ran as a moderate. |
|
|
1980 Independent nomination |
John B. Anderson Too liberal for most Republicans but did well with Independents and cross-over Democrats. |
|
|
1980 Candidate Limitations |
Carter - political conditions were poor & the country faced the worst economic situation since the Great Depression Reagan - Spring trial heats favored Carter but he did not manage his money well in the campaign & critics argued he was an intellectual lightweight. |
|
|
1980 Election strategy |
Carter - demonized Reagan & targeted Dems, blacks and white southerners Reagan - lead the West & South, Reps & Inds, target blue collar Dems & white southerners |
|
|
1980 Messages |
Carter - "A solid man in a sensitive job" & "Re-elect Carter" Reagan - "The Time is Now" & "The time is now for leadership" |
|
|
1980 Campaign events |
Carter refused to participate in three-way debate Reagan agreed to debate John Anderson |
|
|
1980 advertising |
Reagan - not artful ads, simple but effective, attack ads aimed at problems in Carter administration, clip of Ted Kennedy shouting "No More Jimmy Carter", took advantage of PAC's to generate money for ads Carter - cast presidency in best light, stressed achievements, raised fears that Reagan would be warmonger |
|
|
1980 Election results |
Reagan 489 to Carter 49 |
|
|
1984 Background |
Economy was good No major foreign affairs issues (Cold War was still an issue & Reagan's evil empire speech) |
|
|
1984 Democratic nomination |
The assumed front-runner, Ted Kennedy, announced that he would not run Democrats changed nomination rules that helped Walter Mondale Mondale was the front-runner due to his experience as vice-president & senator Senator John Glenn was his biggest challenge; called Democratic Eisenhower Gary Hart appealed to new, young Dems Rev. Jesse Jackson helped the civil rights movement Mondale vs. Hart |
|
|
1984 Republican nomination |
Reagan won the Rep nomination decisively He was the first incumbent so advantaged since Eisenhower Participated in ceremonial speeches in Normandy & Olympics |
|
|
1984 Candidate Limitations |
Mondale - experienced & competent but not charismatic, economy was well that favored Reagan Reagan - Losing to Mondale in trial heats but turned around when economy turned around, age was an issue |
|
|
1984 election strategy |
Mondale - capitalize on Reagan's tired performance, focus on Dem coalition & wrote off south Reagan - expand support from 1980 election, all states but didn't target DC |
|
|
1984 Messages |
Mondale - "Mondale/Ferraro: Fighting for your future" Reagan - "leadership that's working" & "prepared for peace" |
|
|
1984 campaign events |
Presidential debates/ reagan used humor to advantage Geraldine Ferraro as vp candidate |
|
|
1984 advertising |
Reagan - presented upbeat America, metaphors, produced rebuttal ads for Mondale's attacks Mondale - dark ads, attacked Reagan for arms control, deficit and pay gap, never presented alternative to Reagan |
|
|
1984 election results |
Reagan 525 to Mondale 13 |
|
|
1988 Background |
Economy was good Iran-Contra affair Open seat election |
|
|
1988 Rep nomination |
George H.W. Bush was heir to nomination Bush was endorsed by Reagan Bush emphasize foreign policy & loyal service to Reagan Bush won most primaries & caucuses |
|
|
1988 Rep nomination cont |
Biggest challenger to Bush was Sen Bob Dole Dole supported Reagan but wanted budget cuts more than tax cuts Bush gave great convention speech that attacked Dukakis |
|
|
1988 Dem nomination |
Gary Hart was front-runner at the start Hart was bright but quirky, alleged womanizer Jesse Jackson would run again based on civil rights experience Dukakis won nomination due to broad Dem coalition Dukakis was ahead of Bush in trial heats and most of nomination season |
|
|
1988 Candidate limitations |
Dukakis - did not effectively counter Bush's attacks & did not have a consistent message Bush - behind the polls in Dem primary & not as charismatic as Reagan |
|
|
1988 Election strategy |
Dukakis - Sought to sweep the East, industrial states, farm states & pacific coast Bush - Sweep the south, West, midwest, keep Reagan coalition intact & Reps & Inds |
|
|
1988 Messages |
Dukakis - "Let's take charge of america's future," "the best America is yet to come," "I'm fighting for you" Bush - "experienced leadership for america's future" |
|
|
1988 Campaign events |
Presidential Debates - Dukakis did well in first debate |
|
|
1988 advertising |
Bush - negative attack ads garnished most of attention, such as the "Revolving Door" ad Dukakis - never forged a positive identity in ads, confusion & disarray in ads |
|
|
1988 election results |
Bush 426 to Dukakis 111 |
|
|
1992 Background |
Economy was not good Mild recession U.S. foreign affairs policy was strong Berlin wall came down Soviet Union collapsed Gulf War was success Bush's favorability was high for most of presidency Dem nomination candidates attacked Bush for economy and the media coverage made it seem like major depression Bush could not respond effectively to economic problems 1990 Bush signed bill that raised taxes & made budget cuts |
|
|
1992 Rep nomination |
Pat Buchanan ran against Bush but Bush won most of the primaries & captured nomination Disastrous convention that made Bush look weak |
|
|
1992 Dem nomination |
Clinton dominated the field despite media coverage of scandals Paul Tsongas appeared to have the strongest economic plan Clinton named "the Comeback Kid" |
|
|
1992 Independent |
Independent Ross Perot won trial heats but made a disastrous speech as NAACP convention that African Americans took offensively |
|
|
1992 Candidate Limitations |
Clinton - Honest/trait perceptions were not high (adultery, financial corruption, etc.) Bush - Credibility due to "no new taxes" Perot - Unstable & paranoid |
|
|
1992 election strategy |
Clinton - emphasized poor economy & targeted East, Midwest, Pacific Coast, Hawaii & select Southern states Bush - attacked Clinton's character & Targeted South, Midwest, Pacific Coast & select Eastern states Perot - focused on business experience & did not have electoral strategy/ran nationally |
|
|
1992 messages |
Clinton - focused on attacks on Bush, "for people, for a change," "we can't afford four more years," & "it's the economy, stupid!" Bush - "You can't trust Clinton economics/health plan" Perot - Issue is national debt/leadership, choice is yours. |
|
|
1992 campaign events |
Bush did not perform well in debates |
|
|
1992 ads |
Clinton - took advantage of free advertising including talk shows, consistent in style and message Bush - unusually defensive, attacked clinton on morals, trouble making positive messages Perot - extensive ads helped his campaign, hurt the Bush campaign because it was so focused on economy |
|
|
1992 election results |
Clinton 370 to Bush 168 to Perot 0 |
|
|
1996 background |
Economy was good Foreign affairs problems existed but were not perceived to be as large as in the past Terrorism at home with Oklahoma city bombing Reps took over House of Reps & Senate Worst mid-term loss by any President in 20th century |
|
|
1996 Dem nomination |
Clinton developed a winning strategy called triangulation (make policy changes that placed him in the middle of spectrum politically) Clinton advertised well over a year before election, which was new Massive advertising was credited to his lead in the polls |
|
|
1996 Rep nomination |
Bob Dole was Rep front-runner and led in all of the national polls Colin Powell claimed he would run and won against Dole in trial heats but decided not to run Dole won decisively but took hard hits from candidates |
|
|
1996 candidate limitations |
Clinton - rated low on honesty Dole - went through divisive primary, Clinton characterized Dole as mean, Dole was 73 |
|
|
1996 election strategy |
Clinton - Campaign over a year before election, Focus on East, Midwest, Pacific coast, Hawaii and select Southern states, maximize on education and medicare, attack Rep issues Dole - Rebuild Rep coalition, get votes defected from perot & clinton, Focus on Midwest, Mountain West, South |
|
|
1996 Messages |
Clinton - "Building a bridge to 21st century" & "America's future" Dole - "A better man for a better America" |
|
|
1996 Campaign events |
Presidential debates were not a major factor, Clinton perceived to have a slight edge |
|
|
1996 ads |
Clinton - Associated Dole with Newt Gingrich, colorful and upbeat, focused on micro issues such as TV ratings Dole - portrayed as a war hero, man of simple integrity, "The Threat" about drugs but was never linked to Clinton |
|
|
1996 election results |
Clinton 379 to Dole 159 |
|
|
2000 background |
Economy was strong Foreign affairs not apparent Tensions between Reps & Dems high 1998 - Clinton & Lewinsky scandal (accused of affair with White House intern/dominated media for 11 months/Clinton impeached but not removed) |
|
|
2000 Dem nomination |
VP Al Gore vs Former Senator Bill Bradley Gore ambushed Bradley by planting farmer in audience that spoke of flooding in his state/Bradley was not prepared so it looked bad on Bradley's leadership Gore won nomination easily |
|
|
2000 Rep nomination |
Bush led in early polls Elizabeth Dole also did well Steve Forbes did not fare well though he had a lot of money John McCain wasn't on radar but pulled ahead in NH primary/ dropped out but did not endorse Bush until July Bush had successful convention |
|
|
2000 candidate limitations |
Gore - needed to distinguish himself from Clinton & perceived as prone to exaggeration Bush - experience & competency questioned |
|
|
2000 election strategy |
Gore - focus on East & Pacific Coast Bush - Build from Dole's states & capture FL & AZ |
|
|
2000 messages |
Gore - show that he was different from Clinton, address many policy issues Bush - Attack Gore's honesty, call for tax cuts & compassionate conservative |
|
|
2000 traits |
Bush was favored for honesty, trustworthiness, leadership, good judgement & likability Gore was favored for experience, understanding issues & caring about people |
|
|
2000 campaign events |
Third party bids for Ralph Nader & Pat Buchanan The Recount in FL |
|
|
2000 ads |
Bush - reinforce him as a "compassionate conservative" & mild attack ads Gore - talked in smooth tones to counter stiff image, could not differentiate himself from Bush such as in the Accountability ad, impact of ads was weak |
|
|
2000 election results |
Bush 271 to Gore 266 Some blamed recount for Bush winning |
