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33 Cards in this Set
- Front
- Back
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What is a positivist?
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Linear, cause and effect, want quantitative data.
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What is the goal of a positivist?
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Explain a phenomena based on what is already known.
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What are critical researchers?
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Want to eliminate "isms" or bring about social change.
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What are Interpretive researchers
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Looking at HOW meaning is constructed/reconstructed through com. relationships.
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Where do interpretive researchers research?
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In natural setting.
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What type of research is interpretive research?
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It is qualitative research.
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What critiques does qualitative research fall to?
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Too subjective, difficult to replicate, problems with generalizability, and lack of transparency.
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T/F: Qualitative research is based on number and statistics to explain behaviors?
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False; Quantitative Research
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T/F: Quantitative research remains totally objective, and keeps distance between researcher beliefs and research.
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True.
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How are steps in quantitative research described?
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Clearly, sometimes painfully, described.
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T/F: Qualitative research is very structured?
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False; Quantitative.
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What do many believe about quantitative research?
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That it is the only valid research.
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Name differences between PR and marketing.
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PR is a long term relationship with campaigns; marketing is short term with one shot product sales.
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What is asked when selecting an initial topic?
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What am I most interested in & what has already been done.
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When an idea is achievable, it is considered:
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feasible.
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When determining a topic's manageability, originality, and feasibility, what kind of questions do we ask?
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How and why questions.
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What questions do we ask when evaluating the value of our research?
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Does it help my career; will my supervisor be on board?
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What do topics that are considered to be original do?
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Create a novelty in development, application and interpretation.
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What do we gain from reading previous academic literature?
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We learn about gaps in research or where research could also be applied.
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Research Question=
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A question posed to prove a hypothesis correct or incorrect.
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Hypothesis=
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A statement that we believe is true prior to research.
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What 2 questions are we asking in qualitative research?
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Why, what, and How
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What four questions need to be answered are to be solved in the research process?
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Is the topic original, feasible, manageable, and hold value?
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Why are lit reviews written?
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To establish rationale for your study.
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If a lit review is written well, it will show:
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previous research on topic, prove a new perspective and connect theoretical concepts to the profession.
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What proves why your research question is important?
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Literature review
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What should you do when establishing rational for your study?
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Show the significance for your research
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What are databases?
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Places where academic articles can be accessed.
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What is an example of a database?
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mass media communication complete
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What is an abstract?
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A 1 to 2 paragraph summary of the entire article
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When documenting resources on a notecard, what should be written down?
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Author, date of publication, title of the article/book/chapter, Journal title/volume/issue/pg number(s), Location of the publisher, pg # of quotes, where you got info (online/library), and a brief summary--Think bibliography.
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What is the purpose of a preliminary literature review?
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This shows the gap in the knowledge of a topic along with research presented within the proposal.
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What are some pitfalls when writing a lit review?
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Pitfalls are areas in reseach
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