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21 Cards in this Set
- Front
- Back
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Institutional advertising attempts to create a favorable image
of the real estate company. Specific ads are for __ homes. |
specific
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AIDA (Attention, Interest, Desire, __) for great ads.
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Action
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Ads that do not identify the advertiser as a broker
or licensee are called blind ads; they are __ in California. |
illegal
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E-mail advertising has become one of the most __ forms
of direct advertising. |
powerful
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Call-Capture “800” Telephone Numbers about $__ per month.
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30
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An easy-to-read contact number and a __ card should be attached to newsletters.
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mailback
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Press releases are really free advertisements. In fact, most of the __ in the real estate section of any given paper are press releases.
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articles
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Many top sales associates set aside 12 to __ percent of their commissions for advertising and marketing.
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20
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Any unlicensed person acting as a licensee who advertises using
words indicating that she is a real estate broker is subject to a fine not to exceed $20,000. Corporations: $__. |
60,000
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Ads that offer assistance to purchase or lease of government land
must indicate the name of the __. |
broker
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A real estate licensee shall disclose
her license identification number on all solicitation materials intended to be the first point of contact with consumers and on real property purchase __. |
agreements
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A licensee may not advertise to offer a prospective purchaser, borrower,
or lender any gift as an __. |
inducement
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You must withdraw an advertisement of a mobile home within
forty-eight hours after __ from the market. |
removal
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A salesperson may not advertise any service for which a license is
required without identifying the name of her employing __. |
broker
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Abbreviation such as “bro,” or other similar term or abbreviation
referring to “broker,” is deemed __ identification in ads. |
sufficient
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The Truth-in-Lending Act, or Regulation Z:
any ads for financing must include... 1. The amount or percentage of down payment. 2. The terms of repayment. 3. The annual percentage rate (__). |
APR
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The rescission right does not apply to loans acquired
during the initial purchase of a home (often called __ money loans). It is says that you have __ days after closing a HELOC to change your mind. |
purchase
3 |
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Fair housing law: describe the __, not the buyers.
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property
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7. A system of tracking ad calls
A. needs close follow-up by the broker. B. should be very simple to use. C. may include a different phone number for each advertised property. D. All of the above. |
D. All of the above.
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8. Which of the following regulates
advertising and marketing? A. California Real Estate Law B. Real Estate Commissioner’s Rules and Regulations C. NAR code of ethics D. All of the above |
D. All of the above
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9. Which of the following is not a
violation of the Truth-in-Lending Act? A. Advertising a property the licensee does not intend to sell. B. Advertising the APR only. C. Stating the amount of down payment required and failing to state the terms of repayment and the APR. D. All of the above. |
B. Advertising the APR only.
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