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20 Cards in this Set
- Front
- Back
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wants
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goods or services you'd like to have, but can easily live without.
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needs
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goods or services that you must have to live your daily life.
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testimonial
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a person tells a personal story about how he or she uses an lilkes a certain product.
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endorsement
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a celebrity is paid to tell you how much they like a certain product.
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consumer
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someone who uses goods and services.
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comparison shopping
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means comparing different products to find the one that is best for you.
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bandwagon
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an advertising technique used to convince you to buy a product because everyone else is using it.
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availability
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something is handy or ready to use.
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impulse buying
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buying something as soon as you see it, without much thought.
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glittering generalities
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an advertising technique where the advertiser uses appealing words or ideas but offers no information or reasons.
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goods
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things that are produced(made) for consumers. (CDs, chocolate bars, and picture frames).
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services
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actions that are done for someone. (Doctors, dentists, waiters, and hairdressers).
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emotional appeal
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an advertising technique that makes you pay attention to their products by appealing to your emotions, usuallly by making you feel good.
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facts and figures
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an advertising used to get you to buy a product by giving you all sorts of information.
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gifts and rewards
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an advertising technique where advertisers offer something free if you buy a product.
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peers
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people who are your age and who share your culture.
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peer pressure
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what happens when you feel you ought to do something because your peers want you.
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Reuse, Reduce, and Recycle
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3 R's - ways to help the environment as a consumer.
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advertising
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letting the public know about products by ways of media, internet, print ads, and radio.
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advertising techniques
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methods use to get our attention and to encourage us to buy their products.
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