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11 Cards in this Set
- Front
- Back
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Other common names for "PR" (different companies call PR different things)
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Corporate communications
Communications |
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PR manages
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communication
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PR and _______ have a "need each-others support" relationship
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The legal System
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Sources of Friction in PR:
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Legal
Human Resources Advertising Marketing |
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Describe PR Firms
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Wide range of sizes/ services
9000 in the US Conglomerates: part of holding Co. |
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Advertising and PR Mergers were popular in:
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70s and 80s
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IMC:
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integrated marketing communication.. What ADV. "brought to the table" when merging with PR
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PR offered what when merging with adv.?
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strategic MKT or convergent Communications
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Most PR firms:
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are part of other conglomerates- could have more than one PR Firm working with a company
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Not very common form of "Fee's and Charges"
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Pay-for-placement
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"Fee's and Charges": an ongoing relationship (he likes!)
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Retainer
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