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9 Cards in this Set
- Front
- Back
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Norm of acceptability, Truth has a small "t", Role of Public interest/employer/codes of ethic and personal values, role differentiation.
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Ethics
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20,000 members.. largest national public relations organization in the world, 116 chapters nationwide. 18 professional interest sections
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PRSA: Public Relations Society of America
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The six core values for PRSA's code of ethics
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Advocacy
honesty expertise independence loyalty fairness |
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Most important of the six core values
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honesty
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PRSA sets up _______, but have no legal authority but do have education/information and specialized areas
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Code Issues
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Specialized areas of Code issues
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VNR
internet corporate practice |
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How can a PR person gain accreditation?
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Voluntary certification program... written and oral exam that takes 2.5 hours:4-step, ethics/law, theory, business literacy, management, crisis, history/current issues, advanced communication skills
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Recognition of senior professionals
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Arther Page Society
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undergrad. accreditation.. team of professionals that look @ the PR system and decide if it is good.
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CPRE
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