Pr Test 3 Book Set 3

Front 1

was coined in 1976 by pr counselor w. howard chase

Back 1

issues management

Front 2

the capacity to understand, mobilize, coordinate, and direct all strategic and policy planning functions, and all public affairs/pr skills, toward achievement of one objective: meaningful participation in creatiio of pulic policy that affects personal and institutional destiny

Back 2

issues management

Front 3

issues mangemtn is a five step process that

Back 3

identifies issues with which the organization must be concerned, analyzes and delimits each issue, displays the various strategic options, implements action program, evaluates its program, action timetable, dealing from the top

Front 4

issues management encompasses the following elements

Back 4

anticipate emerging issues, identify issues selectively, deal with opportunities and vulnerabilities, plan from the outside in, bottom line orientation

Front 5

dictates the selection of priority issues.

Back 5

the external environment

Front 6

was an outgrowth of issues management. began as a process of taking scientific data related to health and environmental hazards and presenting them to a lay audience in a manner is understandable and meaningful

Back 6

risk communication

Front 7

models of risk communication have been developed based on the position that

Back 7

perception is reality

Front 8

the most significant test for any organization comes when it is hit by a major accident or disastor this is a

Back 8

crisis

Front 9

what are the seven isntant warning signs that appear when a crisis strikes

Back 9

surprise, insufficient information, escalating events, loss of control, increased outside scrutiny, siege mentality, panic

Front 10

what are the four planning issues for plannign in a crisis

Back 10

for each potentially impacted audience, define the risk, for each risk defined describe the actions that might mitigate the risk, identify cause of the risk, demonstrate responsible management action

Front 11

watch words for any crisis plan

Back 11

be prepared, be available, be credible, act appropriately

Front 12

the most effective crisis communicators are those who provide ------ ------- and -------- information to the media

Back 12

prompt, frank, and full

Front 13

the cardinal rule for communications during a cris is

Back 13

tell it all and tell it fast

Front 14

what are the goals of crisis management?

Back 14

terminate the crisis quickly, limit the damage, restore credibility

Front 15

what are battlefileld rulses when dealing with the media in a crisis

Back 15

set up media head quarters, establish media rules, media live for the box score, don't speculate, feed the beast, speed triumphs, cable rules