Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
16 Cards in this Set
- Front
- Back
|
global/international PR
|
the planned and organized effort of a company, institution or gov't to establish and build relationships with the publics of other nations
|
|
|
power distance
|
measures how tolerant a society is about unequally distributed decison making power
|
|
|
individualism
|
pits loyalty to onse self against loyalty to other groups
|
|
|
masculinity
|
competitive nations
|
|
|
faminity
|
nurturing nations
|
|
|
uncertainty avoidence
|
how well a society tolerates ambigutiy
|
|
|
long term/short term orientation
|
measures a societys willingness to consider the traditions of the past and carry them into the future
|
|
|
cultural dimensions
|
power distance, individualism/collectiveism, masculinity/femininity, uncertianty avoidence, long term/short term orientation
|
|
|
public diplomacy
|
an open communication process primarily intended to present American society in all its complexity so citizens and gov;ts of other nations can understand the context of US policies and actions
|
|
|
membership organization
|
comon interest, mutual help, self interest
-trade assocation |
|
|
professional association
|
members of a profession or skilled craft organize for mutual benefit
-place major emphasis on setting standards for professional performance, est code of ethics, determining requirement for admission to the field and advancing education |
|
|
chamber
|
association of businessperson, often joined by professionals, who work to improve their citys commercial climate and to publicize its attractions
|
|
|
methods of advocacy groups
|
-lobbying
-litigation -mass demonstration -reconciliation |
|
|
social organizations
|
social service, health, philanthropic, religious
|
|
|
categoires of social agencies
|
social service
health hospital religious welfare cultural foundations |
|
|
capital campaign
|
the effort to raise money for a new wing of a hospital, engernierring building on campus
|
