Pr Test 2 Set 12

Front 1

the point against which we wil measure all future successes/failures

Back 1

baseline

Front 2

looking at the best practices in other organizations

Back 2

benchmark

Front 3

Focus is on results other wise it is nearly exactly lie MBO

Back 3

management by objective and results (MOR)

Front 4

Idea by edwards denning saying produce what it is you produce, so there is little to no error. mainly for production. was brought to japan where they implemented it.

Back 4

total quality management (TQM) edwards denning

Front 5

doign research, setting goals and objectives and systematically finding outcomes, usually 5 year planning but anywhere from 2 - 5 years started by american business but was quickly adopted by pr

Back 5

strategic planning aka long range planning

Front 6

what four statements do organizations make about them selves?

Back 6

missions, vision, value, posistion

Front 7

statement that says this is who we are, this is what we do. a good one is one that's remembered by the community.

Back 7

mission

Front 8

statement says this is where we're going

Back 8

vision

Front 9

statement that says this is what believe in

Back 9

value

Front 10

this is what differentiates us from others

Back 10

posisition

Front 11

what makes up a successful organizational model?

Back 11

definitive missions statement, organizational and cultural statements, positive public relations ships, reputation

Front 12

what is the most important step in a successful organizational model?

Back 12

organizational and cultural statements

Front 13

views the employees as the most important public always. reasons why employees love to work there, shared values. the problem isn't in the external public; it really lies in the organization ex. dave thomas running wendys

Back 13

organizational and cultural statements

Front 14

employees are the ------------

Back 14

forgotten public

Front 15

employees are

Back 15

the most important public

Front 16

created by peter hollister.

Back 16

strategic plan

Front 17

ideally there should be an organizational strategic plan. so the public relations plan can support the ---------

Back 17

organizations plan

Front 18

what is on page 1 of the strategic plan?

Back 18

positioning statement, themes, messages

Front 19

what is on page 2 of the strategic plan?

Back 19

pr goals, audiences,

Front 20

what is on page 3 of strategic plan?

Back 20

audience one, objectives, research, evaluation

Front 21

pg 4

Back 21

audience one, program inventory form

Front 22

chart like paper that tracks/guages progress. based on what activity to do on that month

Back 22

program inventory form

Front 23

if a company has 6 audiences there should be ---- pgs in the strategic plan.

Back 23

14

Front 24

the strategic plan is a --------- document. this means if something changes, we can remove an old page and replace it with a new one

Back 24

living

Front 25

flat fee per hour regardless of who is doig the work

Back 25

blended rate

Front 26

bernays argued that this profession is a ---------- ------- and we are affecting peoples behavior by measuring, examing, and researching people.

Back 26

behavioral science

Front 27

Starts with ----- and ends with -----

Back 27

research, evaluation