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20 Cards in this Set
- Front
- Back
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point against which we measure all future efforts
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base line
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comparing best practices in other organizations. Ex: south west vs. american airlines
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benchmark
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an outcome we can maesure
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goal
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an outcome that specifies how to measure or how to do something step by step.
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tactic
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overal grand approach
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strategy
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outcome that we can measure and know specifically how to do it
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objective
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requirements for a good objective
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Clearly describes expected results
Understandable to everyone Lists firm completion date Realistic, attainable and measurable Consistent with management’s objectives |
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advantages of internal practitoners
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good knowledge of company, loyal, accessible, one job.
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disadvantages of internal practioners
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bias, not objective, not specialized
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advantages of external practitioners
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more special skills, experience, resources, more objective, work harder, perspective.
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disadvantages of external practitioners
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may have multiple jobs, time commitment/availability. don't know the company and cost.
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what are ways of paying for PR
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hourly, project based, retainer, blended rate, over head (25-30%)
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paid certain amount per project
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project based
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firm gurantees available so many hours a week.
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contract based
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people charged by a number of hours, somewhere in the middle of costs paid
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blended rate
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statements organizations make
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Mission
Vision Value Position |
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this is who we are this is what we do
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mission
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this is where we are going
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vision
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this is what we believe in
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value
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this is what makes us different from others
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position
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