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31 Cards in this Set
- Front
- Back
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Olympic Games
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Portrayed atheletes as heroes
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Rosetta Stone
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a publicity release touting the Pharaohs accomplishments
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Roman Catholic Church
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major practitioner of PR throughout the middle ages. First to use propaganda
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Julius Caesar
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implemented parades, wrote letters, planned events
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Saint Paul
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used events and letters
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Bankers in Venice
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used investor relations, sponsored artists, community relations
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Sir Walter Raleigh
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promoted Virginia
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Seven Cities of Gold & The Fountain of Youth
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settlement promotion
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Harvard College
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first fundraising brochure
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King's College
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first "press release"
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Common Sense
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a pamphlet by Thomas Paine that was an example of early political communication
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George Westinghouse
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created the first corporate PR department
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Federalist Papers
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influenced the makeup of the new political system
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Davy Crockett
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his stories took away from Andrew Jackson
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Phineas T Barnum
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involved in stock market, called the father of promotions
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Amos Kendall
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the first presidential press secretary. He sampled public opinion and interpreted Jackson
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Mutual Life Insurance
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first to make use of press releases
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Samuel Insull
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from the Chicago Edison Company. used new PR techniques
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Henry Ford
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America's first major industrialist
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Ivy Lee
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the first PR counsel- focused on being more open and trasnparent
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George Creel
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organized a massive PR effort to unite the nation to influence world opinion during WWI
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Edward Bernays
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conceptualized a new model of PR that emphasized the application of social science research and behavioral psychology to formulate campaigns and messages
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Arthur W Page
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made PR an active voice in higher management
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Benjamin Sonnenberg
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suggested sponsorship and was an opinion leader
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Jim Moran
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publicist who became famous for media grabbing stunts
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Rex Harlow
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father of PR research, Stanford Prof
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Leone Baxter
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credited with founding the first polictical campaign management firm in the US
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Henry Rodgers
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established a highly successful PR firm in Hollywood
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Eleanor Lambert
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dealt with fashion PR
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Elmer Davis
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appointed by FDR as the head of the Office of War Information druing WWII
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Moss Kendrix
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the first AFrican American to acquire a major corporate account (Coca-Cola)
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