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49 Cards in this Set
- Front
- Back
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What are some examples of bad PR writing?
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Passive Voice
Subject-Verb Disagreement Lack of Parallelism Dead Construction Possessives and Contractions Wrong Punctuation Long Words(short words are fine) |
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What are the three types of Evaluation Research?
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Implementation Checking
In-Progress Writing Outcome Evaluation |
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What is Implementation Checking?
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Investigates whether the intended target publics are actually being reached by the message.
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What is in-progress monitoring?
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Checks to see if the campaign is having the intended effects shortly after the program is launched
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What is Outcome Eval?
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Assesses the programs results when the campaign is finally finished.
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93% of news releases have been
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discarded by journalists.
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What is the most important public to focus on in Public relations?
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Employee relations
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What are some of the types of traditional publics?
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Employee relations, investor relations,
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What is the Golden Mean?
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The mean between two extremes, trying to find the "haven".
(ex. the mean between courage and cowardice) |
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What are deontological ethics?
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Focus on a set of rules or moral duties.
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What is a categorical imperative?
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An imperative that holds true in all instances and does not hold for any other region than its own righteousness
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What is utilitarianism?
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Greatest good for Greatest number of people(Stuart Mill)
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What are the steps in the potter box?
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Define the Problem
State the different values Consider the ethics and principles Identify stakeholders Select a course of action Evaluate the impact of your decision |
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What is formative research?
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Describing the situation at Time 1 and monitoring its progress at 1A and 1B
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What is summative research?
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Measuring program impact at time 2 based on criteria established at Time 1 as stated in the objectives(and goals)
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What is secondary analysis?
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Analysis of data collected for other purposes to answer a new question
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What is primary analysis?
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Research collected for original purpose, not for re-analysis.
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What are some examples of qualitative research?
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In-depth interviews, Focus Groups, Field Observations
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What are some examples of quantitative research?
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Content Analysis, Survey Research, and Experimental Research
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What is a census?
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A survey that includes everyone.
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What is the difference between non-probability sampling and probability sampling?
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You can predict the probability for probability sampling, nonprob., however, is taken from a random group.
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What are examples of probability sampling?
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Simple Random Sampling
Systematic Random Sampling Stratified Random Sampling Multistage |
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What are examples of nonprobability sampling?
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Convenience sampling
Quota Sampling Purposive Sampling Volunteer Sampling Snowball Sampling |
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What is important about Simple random sampling?
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Simple random sampling gives an equal chance of being selected.
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What is Ad Hoc planning?
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A plan that is created for a single, short term purpose.
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What is GOST?
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Goals, Objectives, Strategies, and Tactics?
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What is crisis management by definition?
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Reactive.
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Issues management is what by definition?
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Proactive.
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What are the characteristics of a good problem statement?
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Write in present tense
Should describe current situation Should not imply a solution |
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What do you measure your final outcome from GOST by?
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The objectives
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Which element is the first in GOST that you should work on?
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Goals.
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What are the six stages of the communication step?
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Delegation
Deadlines Quality Control Communication with Team Communication with Clients/Supervisors Communications with Media |
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What is the best percent for contingency in the budget table?
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10%
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What does MBO stand for?
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Management by Objectives
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The PRSA code of ethics
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No longer has sanctions in the business world, one is still allowed to practice even if booted from the PRSA.
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Three types of planning:
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Ad Hoc, Standing, and Contingency
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What does probability sampling provide?
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A Known, non-zero chance, and equal chance.
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According to some contemporary and Fuse, the following statement is true: "There is no right or wrong answer to any ethical question."
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False
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Which of the following methods is not an example of quantitative research?
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Field observations
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MOB stands for management by:
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Objectives
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Your operational level of choices of public relations tools come under:
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Objectives.
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Macro-editing
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Challenges the meaning of organization and format of a document.
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SMT stands for:
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Satellite media tour
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What is Macroediting?
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Editing that challenges the bigger picture, and evaluates the overall structure of the document.
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What microediting?
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Sentence by sentence accuracy of the grammar, spelling, and punction.
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What is the context for public relations writing?
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To inform and persuade.
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What is Macroediting?
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Editing that challenges the bigger picture, and evaluates the overall structure of the document.
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What microediting?
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Sentence by sentence accuracy of the grammar, spelling, and punction.
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What is the context for public relations writing?
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To inform and persuade.
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