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19 Cards in this Set
- Front
- Back
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In PR we change ----- then change -----
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attitudes, behavior
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attitudes are formed in what 2 ways?
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environmental and hereditary
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VAL (values and life styles) is more effective in information, however it is a much more expensive way of retrieving information.
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psychographics
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A source encodes a message and transmits that message through a channel to a receiver who decodes the message and gives feedback, verbal or nonverbal, to the original source.
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communication process model
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A ------ -------- a message and transmits that message through a ------ to a ----- who ---------- the and gives -------, verbal or nonverbal, to the original source.
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source, encodes, message channel, receiver, decodes, feedback
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If the source doesn't have the ability to encode message the communication is not possible (language barriers) the source that is best educated will be the most influential
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communication process model
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source puts message in a form that the source thinks the receiver will understand.
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encoding
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Four aspects of a source
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knowledge, delivery, empathy, credibility
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the source must be understanding and knowledgeable about the message. The source must stay current with the changing issues in order to remain the most influential.
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knowledge
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The source must have the abilitiy to carry out the message. the better the ability to deliver, the more influential the message. Delivery does not only have to do be speaking, but writing as well.
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delivery
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the ability to understand what another has been through. all else being equal, the most empathetic source will be most influential.
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empathy
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the source must also be trustworthy and believavle. With all esle being equal, the sourch which is most credible will be the most influential. only exists to the extent that it is perceived
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credibility
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messages have a ------ meaning or ------- meaning
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denotative meaning, cognitive meaning
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looking up in the dictionary for an actual definition
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denotative meating
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she's hot! he's cool!
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cognitive meaning
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where is the message? people need to be on that ------
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channel
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anything in channel other than the message it self.
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noise
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every time a message goes through another channel, it loses part of it's--------
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clarity
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some things might happen in terms of messages
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changing attitudes, crystallizing attitudes, create doubt, have no effect at all.
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