Pr Test 1 Set 3 Notes

Front 1

jackson was a country boy from tennessee. he knew he needed to change public opiion for himself so he hired Amos Kendal to create events to call attention to jackson and portray him as a potentially good president.

Back 1

Creation of Events

Front 2

May be considered the first press secretary. Was basically a special events coordinator who would coordinate events to promote jackson.

Back 2

Amos Kendall

Front 3

practiced the sucker born every minute idea even though he never said that. used the press to constantly keep his name in the public. performed circus stunts to promote the circus

Back 3

P.T. Barnum. Example of Press Agentry post rev. war.

Front 4

Modern political campaigning started with

Back 4

the bryan mckinley election

Front 5

used huge amounts of PR. was the first time that candidates understood the idea of pr and its ability to persuade public opinion.

Back 5

modern political campaigning-bryan-mckinely election

Front 6

First corporate PR department was with

Back 6

george washington

Front 7

The Muckrakers

Back 7

lincoln steffens, upton sinclair, ida tarbell.

Front 8

where pr got its start, american journalists wrote about organizations and big business and the poor working conditions.

Back 8

the muckrakers

Front 9

exposes horrible conditions in the meat packing industry.

Back 9

the jungle by upton sinclair

Front 10

pointed the finger at the rockefellers

Back 10

history of standard oil by ida tarbell

Front 11

the term muckrakers was made up by

Back 11

theodore roosevelt

Front 12

the first PR firm and forerunner of all PR firms. a private business you can hire to publicize your organization

Back 12

publicity bureau

Front 13

started by rex harlow

Back 13

public relations journal

Front 14

firs publication for people in the pr profession. A how to book.

Back 14

public relations journal

Front 15

AT&T-believed a big institution existed only because of the public. Acted in the public's best interest. Built a PR department and understood the values and behaviors of the organization

Back 15

Theodore Vail

Front 16

Father of modern PR

Back 16

Ivy LEE

Front 17

aided in the onset of modern PR. Was editor of a newspaper and then was hired by rockefeller

Back 17

Ivy LEE

Front 18

people were killed and rockelfeller was blamed for all the unions problems, so he hired lee to tell his point of view

Back 18

Pensylvania Railroad Strike

Front 19

Created by Lee and stated that they were here to answer all questions freely, openly, and truthfully. Information was available for the media who wanted it.

Back 19

declaration of principles

Front 20

Set a benchmark for how PR would operate for years to come

Back 20

Declaration of principles

Front 21

first to use handouts which was a revolutionary idea. hand outs had facts and figures for press to examine. Helped rockefeller become an icon to the people of the United States

Back 21

Ivy Lee