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41 Cards in this Set
- Front
- Back
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how do public affairs for nonp's compare with those for business?
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nonp's must always deal with government to change legislation, and all other activities
businesses must also be aware of the government but deal less directly with them, be aware of laws but deal more with public opinion |
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tasks associated with public affairs?
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fact finding
serving as listening post investigate and publicize compete with forums of government and special affairs be honest and forceful with pr |
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tasks of PIOs
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-determine wishes of the governed then strive to make gov responsive to them
-communicate with internal and ex pubs to make org goals and societal expectatons |
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what challenges do nonps face?
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-gaining recognition in crowded environment
-competing for resources -weathering crises and scandals -managing mult pubs -balancing mult bottom lines -building a brand and an identity |
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success factors of nonp pr?
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-focus on mission = make sure you're filling your purpose
-strong internal pr = involve employees in comm process, etc -external pr that unify = there are a number of orgs working for same goal, dont create chaos -active participation of board members -simple messages |
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how are nonp's evaluated
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qual and quant
measure comm of bottom line and use of resources |
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public relations specialties
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media relations, employee relations, community relations, consumer relations, financial relations, marketing communications, public affairs
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role of corporate communicator
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managing expertise and talent of others on corporate staff or agency, first needs to find agency that meets organizations needs,
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rold of pr in multinational corps
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1) deal with public opinion and government that relate to specific corps and enterprise as a whole
2) bridge comm gap b/w foreign corps and top mgmt 3) pr conducted in various host countries |
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what is corporate social responsibility?
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strong focused commitment to one social issue will relate to many stakeholders and infuse emotion into brand
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guidelines for diversity
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inclusion
opportunity comprehensiveness accessibility training management evaluation and communication |
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what implications are social media having on pr?
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-orgs under pressure to better comm w/ publics
-media mult while audiences fragmenting -internet changes info systems -info can be gathered and organized w/o help of practitioner -email = 1st news release source -digitally edited video -cell phones -blogs, podcasts, etc |
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how are practitioner roles evolving?
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outsourcing of: investor and financial reports, employee newsletters, product publicity, pub affairs and gov relations
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3 areas affected by governmental activity
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1) regulating commerce
2) providing services to various groups ie transportation 3) taxing to get support |
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gove roles shaped by 3 organizations
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1) electoral bodies
2) legislative bodies 3) regulatory bodies |
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definition of lobbying
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seek to influence polititians on a certain issue
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grass roots approach
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people at a societal level
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4 levels of gov control
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city county state federal
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why cant poas be called public relations
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gillett ammendment they tend to be mroe reactive than proactive
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how do businesses and governments communicate?
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pio, info systems, libraries, Internet
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how do political action committees attempt to influence politics?
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corps have great stake in local gov because they are taxpayers and serve the community. they must build a good relationship w/ them by making org expertise available to governments through loans of managerial personnel or service on panels of other committees
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nonp categories
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membership assoc.
heath care and human services religious educational cause-related |
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fundraising steps
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1) identify objections
2) define trends 3) identify and incorporate comm and financial support activities 4) specify administrators 5) designate program coordinators 6) estab obj 7) conform activities to objs 8) develop activity plans 9) estab control system |
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membership association?
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those that allow those with similar interests and goals to join together for common needs like the AARP (retired persons)
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what to do with excess funds in nonps vs forps
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forps = "profit" distributed to those who own company
nonp = "surplus" reinvested to strengthen and expand |
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no margin no mission?
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without funds to operate the organization is short lived
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ways of evaluating nonp success
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renewals, degree of satisfaction with communicators, how information reached others, etc
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objective means and purpose of corporations
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raise capital, sell stocks, expand funds
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primary publics of corporations
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consumers, employees, investors/owners, state/federal governments, median, communities
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corporate communicator tasks
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image/rep, strategy, message measurement, comm and message measurement
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4 major barriers in multinational
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1) language
2) legal 3) cultural 4) underdeveloped mass media |
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challenge of pr in smaller corps
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finding time and money to devote to prtime spent on strategic planning, supervision, and actually doing the work
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cross disciplinary integration
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all messages sent through any consistent or constant method ie advertising and marketing comm
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tool integration
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sent to int and ext publics through whatever means possible ie marketing
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3 steps of crises
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1) meet pub expectations
2) deal with negatives 3) restore reputations |
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4 habits for crises
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1) open and honest
2) consistent axns 3) social responsibility 4) public education |
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societal probs grow out of
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1) globalization of business
2) cross-cultural probs 3) accelleration of tech changes 4) growing diversity |
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steps for restoring credibility?
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1) take the heat-leader first
2) communicate tirelessly 3) dont underestimate critics and competitors 4) reset company clock 5) analyze what went wrong and right 6) measure measure measure 7) right the culture 8) seize the shift 9) brave the media 10) build drumbeat of good news 11) commit to a marathon not sprint 12) minimize rep risk |
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what is the premise behind relationship marketing?
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keeping an existing customer is less costly and more profitable than finding a new one
breaks down when companies fail to respond to emails |
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how does know. mgmt lead to increased efficiency?
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know mgmt is collection of practices for getting products out the door faster by ensuring that all employees have the right info they need at the rght time. accounds for ways an org captures, stores, shares, and delivers info using appropriate software
boosts bottom line by creating smarter employeesprovides access to all who need it while simultaneously cutting info overload for those who dont |
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how has pr evolved from focus on programs to focus on process
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while once it was more concentration to tasks they are now more involved in broader, less discrete resposibilities and more on mult programs aimed at reputation
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