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10 Cards in this Set
- Front
- Back
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ad hoc plan
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plan created for a single, short-term purpose, "for this purpose only"
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contingency plan
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plan created for use when a certain set of circmstances arises (crisis) back up plan
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executive summary
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description, usually one page in length, covering the essentials or a public relations proposal
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goal
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out come a PR plan is designed to acheive
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objectives
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specific milestones that measure progress toward achievement of a goal
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proposal
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formal document that details specific, goal-oriented publics relations tactics recommended for a client
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situation analysis
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statement that accurately and objectively describes an opportunity or threat for which public relations actions are recommended
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standing plan
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plan that remains in effect over an extended period of time
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strategies
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general descriptions of how practitioners propose to achieve a plan's objectives
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tactics
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specific recommended actions designed to help an organization achieve the objectives state in a PR plan
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