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14 Cards in this Set
- Front
- Back
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What motivates a consumer to take action? (3)
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Needs, wants, and desires
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What will satisfy customer's needs? (2)
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Products and Services
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How do consumers choose among products and services? (2)
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Customer value and customer satisfaction
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How do consumers obtain products and services? (3)
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Exchanges, Transactions, Relationships
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The best pharmacy business portfolio is one that best fits the pharmacy's _______ to the opportunities in the environment
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strengths and weaknesses
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Relative Market Share
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the organizations sales as a percentage of the leading firm's sales
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Market Growth
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the annual rate of growth
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Market Attractiveness index
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reimbursement rate, degree of regulation, market size and growth, stability, scale economics and learning curve
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Business strength
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relative program quality, positioning and image, knowledge of market
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Strategic planning involves (4)
hint: MOPS |
defining a mission
setting company objecives designing a business portfolio planning functional strategies |
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Boston Consulting Group's Strategic grid takes what 2 factors into account, creating what 4 categories?
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Market growth rate and relative market share
Stars, question marks, cash cows, and dogs |
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GE's strategic business planning grid takes what 2 factors into account
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Market attractiveness index and business strength
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Development Of The marketing process (4 steps)
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-Opportunity analysis
-Target market identification -Determining optimal marketing mix -Systems development (ie implementation and evaluation) |
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The 4 Ps of marketing
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Products - what does the company offer
Place - by what channels is the product available Promotion - persuading the customer to buy the product Price - how much does the product/service cost? |
