Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
26 Cards in this Set
- Front
- Back
|
Bigger labels assume what fraction of records will stick?
|
1/5
|
|
|
Concept of Promotion:
|
Demographic
|
|
|
Define Demographic and why it is important
|
The study of what an audience is;
You want your record at a station that will play it |
|
|
Name the 3 markets and a city in each
|
Major: NY, LA, Boston
Secondary: Nashville Tertiary: Birmingham |
|
|
Who do record companies take input from?
|
Everybody: Publicity, Promotion departments, Marketing, etc
|
|
|
Point of Purchase vs. Pricing and Positioning
|
POP: Merch, promo stuff
P&P: Shelf space/marketing product |
|
|
What is the most important thing behind the promotion of a record?
|
The hook!
|
|
|
Two targets of marketing:
|
Radio
Indie promotion |
|
|
What is the easiest type of new artists to break?
|
Fusion
|
|
|
What is a turn-table hit?
|
Radio goes wild for hit, up the chart, public doesn't like it
Doesn't necessarily mean public is going to buy it |
|
|
What is one skill the promotion guy needs?
|
Credibility
|
|
|
Name 2 key people at a radio station (generally the guys who pick songs)
|
Program Director
Music Director |
|
|
What is the most important thing to do if you are going to mail promos to a station?
|
Follow up
|
|
|
What is synonymous with independent promotion?
|
Payola
|
|
|
Name a few hooks
|
Community (like DMB)
Tech at shows Real |
|
|
Name the 4 things you can find in a magazine
|
1. Cover Stories
2. Features 3. Reviews 4. Inteviews |
|
|
What kind of advertisement focuses on shows?
|
Dailys
|
|
|
What can you put on a "one-sheet"?
|
Mini of record cover, songs, markets previously sold in, marketing plan, itinerary, why record is special
|
|
|
Trade Ads vs. Consumer Ads
|
Trade Ads - geared towards industry publication
Consumer Ads - geared to attempting to gain recognition for release |
|
|
What are two things the product manager does?
|
Oversees everything
Dispenses news |
|
|
Give some facts about International
|
- More than 50% of record sales
- release at same time to avoid piracy - smaller labels license territory by territory |
|
|
Define "one stop"
|
Where you go when you want to buy one or two records. Distributor require you to buy records in bulk/wholesale. This costs a little more.
|
|
|
Define "Rack Jobber"
|
A store like Walmart rents out a section of their store
Guaranteed as a rental Increases traffic flow in store More profit than buying stuff for cheap and not selling it "The selling of another company's products through a distribution system of racks in a variety of stores" |
|
|
Define "cut out"
|
a record that has been overstocked and taken out of print
|
|
|
NARM
|
National Association of Record Merchandisers
|
|
|
Pressing and Distribution Deal
|
A P & D deal is where an artist, their LOC or their own label pays for a record company to create and distribute a record, CD etc. - in effect buying the production and distribution as an 'off the shelf package'.
|
