Popular Culture Terms

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Ideology Definition:

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A concept that refers to a process by which set of values and beliefs that bind individuals together in society become naturalized.

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Ideology Thinker & Thoughts:

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According to Raymond Williams:

1. Intellectual, spiritual and aesthetic development

2. Particular way of life

3. Work and practice of intellectual and artistic activities

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Ideology in Simple Terms:

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Also, includes social and political processes that direct and indirectly hide this historical process by making everyday life seem natural and unchanging.

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Hegemony Definition:

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A concept that refers to the ability of dominant groups in society to exercise control over weaker groups. Not by force, but by gaining consent so unequal distribution appears legitimate.

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Hegemony Thinker:

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Developed by Italian Marxist Antonio Gramsci in the 1930's.

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Hegemony Operation:

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Operates not by forcing people against their judgment to submit to more powerful interests, but rather by seeking the spontaneous cooperation of subordinate classes in maintaining social relationships.

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Discourse Definition:

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Describes the way speech and writing works in conjunction with specific structures and institutions to shape social reality. States 'knowledge is power' and refers to distinct areas of social knowledge.

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Discourse Thinker:

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This concept was articulated by Michel Foucault.

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Culture Definition:

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1. Description of a whole way of social life and Idea that humanity comprised of numerous, distinct cultures

2. Name for serious works of literature, music, fine arts, film, etc and activities involved in producing kinds of works

3. Extention... Range of signifying and symbolic works and activities in everyday practices and practices of popular culture

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Mythology Definition:

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Describes ways in which sign system works to ideologically reproduce and legitimate particular social relations.

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Mythology Thinker:

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A term used by Roland Barthes.

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Consumerism Definition:

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A name for a complex set of dominant values and practices produced by and arising from life in a consumer society.

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Consumerism in Simple Terms:

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A belief that the organization of life around purchase of commodities is an optimal way to address the needs/wants of individuals.

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Capitalism System Definition:

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Based on Private ownership of the means of production/distribution and geared towards generation of profit, a way in which humans organize their economy.

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Capitalism Ideology Definition:

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TO COMPLETE

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Agency Definition:

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The ability of individuals to act as self-conscious, willful, social actors and to exert their will through involvement in social practices, relationships, and decision making. (Power to act independently in the world)

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Branding Definition:

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Economic trend newly developed in 1980-90 where companies shifted resources from producing goods and services to producing a corporate image.