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35 Cards in this Set
- Front
- Back
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What are the 4 key parts in the nature of popular culture? |
- associated with commercial products and paraphernalia - develops from a local to a global level - achieves widespread consumer access - is constantly changing and evolving |
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What are the origins of sitcoms? |
- they have a storyline and ongoing characters in a comedic drama
- generally half hour in length and aired weekly - viewers form relationship with characters and will return to view |
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Details about the first sitcom? |
aired between 1946-7 - bbc - pinwrights progress |
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What is Friends about? |
- about a group of friends living in ny - manhattan - created by david crane and marta kauffmann - produced in association with warner bros - pilot aired on NBC on 22 september 1994 - 22 million viewers |
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details about Seinfeld? |
- Created by Jerry Seinfeld and Larry David - produced by castle rock entertainment - pilot on NBC on July 1989 |
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How did the development of friends go from local to global? |
- filming of friends took place at warner bros studio in california - distributed by warner bros domestic tv - first internationally aired by warner bros international tv - |
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how did seinfeld go from local to global? |
- filmed in Los Angeles - broadcast by NBC - distributed internationally by sony pictures television |
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how does technology assist going from l to g? |
allows consumers from anywhere to access it and paraphernalia |
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What was the process of commodification of Friends? |
- each episode of friends had approx 20 000 000 viewers and a 30 second ad cost 450 000 - NBC made $70 million from final episode in 2004 - paying 2 million for 20 second ad - sold to nick at nite - 200 million in license fees - 500 000 for each episode aired - also make money off streaming sites |
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process of commodification of seinfeld? |
- 3.1 billion in repeat fees since final episode in 1998 - every episode has made more than 17 million - sherwin 2013 |
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what is product integration and where is it in the sitcoms? |
- Product being woven into storyline - friends - pottery barn - seinfeld - junior mint - whos gonna turn down a junior mint? its chocolate; its peppermint; its delicious! |
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What is behaviour placement and where is it seen?> |
sways viewers to adopt behaviours seen by characters - people copying rachel haircut |
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paraphernalia? |
shirt, mug, clock, dvds, posters |
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Role of mythology in creation and perpetuation of sitcoms? friends) |
- Friends gives idea young people will always be well off - not a true representation of lives of young - we all thought wed be mostly hanging out in lovely apartments or be drinking coffee and going on disastrous dates that would make a good story to tell the other five most of the time by now, And we're not - charlie elise duff |
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Role of mythology in creation and perpetuation of sitcoms? seinfeld
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- makes thirties seem like it is prime of life - not particulary likeable people really |
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continuities and change to sitcoms? |
- focused on same characters - originally called insomnia cafe, friends like us and had shiny happy people as opening song - has teasers - seinfeld and friends characters are predominant and remain in each series - paraphernalia is constant and same |
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The consumers of the pop culture and nature of the consumption |
- Friends was marketed at children through to gen x's - late teens/early twenties - e-commerce makes it available to everyone and paraphernalia is accessible - technology allows interaction with the characters through bingo and quiz's - which friend is there for you - business insider Australia: Sims 4 |
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What is the relationship of heroes and mythology to media and consumption? |
- in sitcoms H&M are constructed by the media and contribute to the consumption of pop culture - rachel and monica designer clothes - producers kept myth as consumers were identifying and imitating them - fans aspire to be like favourite character in behaviour and attitudes - mythology that happiness does not depend entirely on being employed or being successful - some myths are carefully constructed |
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How has globalization influenced the consumption? |
- access is essential to any pop culture, without access it can't progress from a local to global level - levin institute (nyu) = american entertainment industry generated more revenue than the commercial aerospace industry - friends facebook page has 20 391 612 likes, tumblr is main source of photos - seinfeld hass 5 180 997 likes - technology - bingO and quiz |
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Relationship between access and consumption to age, class, gender, ethnicity, location, sexuality |
- Age: PG rating(aus classification board) - official restriction. - parents - unofficial restriction (official, uno censorship) - Socioeconomic class- money to buy paraphernalia - Ethnic groups: may present issues against cultural beliefs, friends characters married 3 times, kramer setting fire to puerto rican flag - gender: monica subverts by financially independant - sexuality: the outing s4 - not that theres anything wrong with that = glaad media award 1994 'outstanding comedy ep' |
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How consumption and ownership of paraphernalia influence identity> |
- give a sense of belonging to a social community - identity projected into their wider lives - through paraphernalia they identify with other fans - "through lovable characters and familiar settings, sitcoms promise to transport viewers to the homes of fictional friends"- spiegel 92 - copying objects is a way for fans to make the series part of their own experience |
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The ownership of the popular culture and the tension between consumers and producers |
- producers are interested in success - they incorporate social issues in but mainly concerned with profit - the one with the apothecary table(pottery barn) - junior mint - conflict when consumers arent happy with content (9/11) - 9/11 would have caused more than a slight interruption to the everyday lives of these six friends (howie) - without consumers there is no pop culture |
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How stakeholders influence pop culture |
- parents may restrict if they feel family culture is threatened, may undermine authority - peers may have effect as they influence each others daily habits including shows they watch, paraphernalia etc - group identity and sense of self peers have bigger influence than family: in the long run it is what happens to them outside the parental home that makes children turn out the way they do(harris 2007) - Government: FCC decides which programs are acceptable and not for consumers - ABA regulate television programs - media: dont miss any episodes, facebook - marketing: gives people what they want to see |
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Official and unofficial censorship impact |
- OFFICIAL: government determines what foreign programs can enter aus market, he one with ross's step forward' banned in Malaysia - rated by acb , g, pg, m, m15 - unofficial - parents and peers - can broaden or reduce consumers |
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Influence of power and authority at micro, meso and macro level |
- Macro: government stakeholders and boards classify and choose what can be shown and influence who will have access to it - Meso: church, religious groups : the outing, teachers may critique episodes to enhance education - Micro: parents and peers |
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Groups that reject and accept pop culture |
- supporters of sociological theory of pluralism recognize benefits - power isnt exercised by producers but by consumers buying paraphernalia - people supporting theory of marxism reject pop culture, argue it creates a society that individuals lose their individuality and rely on authority - governments ban due to violence - rejected by people questioning sitcoms representation of reality |
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Changing perceptions and value of popular culture to groups in society |
- perceived differently by various groups - may hold little value once it becomes dated - friends showed time of economic prosperity however isnt like that not - economic growth and unemployment is increasing issue - dont resonate with friends - may appeal to values in friends as people are relying more and more on their friends |
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How the pop culture constructs or deconstructs gender? |
- boys play with cars, girls play with dolls - males dominating, women sensitive and nurturing - friends: the one with the metaphorical tunnel:son picks up doll, children dont understand pressure to conform but as they get older gender stereos are instilled in them - joey uses thesaurus in order to sound smarter and write a letter of recommendation - stereotype of pheobe being a dumb blonde - i may play the fool at times but im more than just a pretty face - rachel - spoilt rich girl |
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How the pop culture expresses contemporary social values |
- Sitcoms incorporate social values into story - individualism is belief every person is unique and special - pheobe is example of this individualism - free of family expectations - equality- no leader - equality in same sex marriage - the one with the lesbian wedding - working and leisure - rachel works way up to be a fashion career, also participate in lesire - seinfeld never have jobs - it is acceptable to not be constantly successful and have periods of inactivity - criticized for white exclusivity - chidester 2008 |
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The positive and negative impact of the popular culture on wider society |
- first sitcom to show young people being independent without parental interaction - increases the influence of peers - kaplan international college 2012 found that friends assisted a significant number of people learning english - celebrities use their status to speak about social issues :cosmetic surgery/healthy lifestyle - aspirational comedy - not realistic |
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Ways the pop culture has contributed to social change? |
- same sex marriage: the one with the lesbian wedding, Ross tells carol the only thing that matters is that they love each other. wedding treated like any other - 96- year ep was aired only 27% american supported gay marriage, 2014 53% - expression of whatever - yada yada yada, not that there's anything wrong with that |
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determine current trends and suggest probable directions for the pop culture |
- friends will remain popular at a global level - both will remain popular and parents who loved the series will watch with their children - they appeal to new audiences - idea that its okay not to take anything seriously because nothing is really bad isnt acceptable - "since 9/11 and with the country's economic problems - that attitude has changed, which may be one reason why sitcoms like friends are not in style anymore.... rappings 2004 |
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Evaluate the impact and implications for the pop culture of likely changes |
- Reunion wont occur on Friends as there would need to be different format of characters would generate profits through broadcasting rights and advert revenue "checking in on the characters now would disappoint most people - matt le blanc 2012 - film version of friends "friends is in your living room. friends is not in a movie theatre. It doesnt make sense to me. I think it would be going against its authentic self jenifer aniston 2012 - 2014 announced seinfeld reunion , shortish film - producers will take advantage of electronic media - web sitcoms |
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Evaluate the impact and implications for the pop culture of probable continuities
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- sitcoms will keep basic features - 30 minutes with a cast finding themselves in entertaining and relatable situations - friends will remain appealing as it presents aspects of mid 20's life - seinfeld will also have universal appeal as it explores aspects of everyday life |
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Predict the importance of the pop culture to society in the near future |
- it was thought friends was only a tv show but it has had cultural impacts - the rachel haircut - how you doin - skins ^^^ - yada yada yada - central perk cafe registered in 32 countries and decor matches set in friends - gen x,y,z are all relying more and more on friends |
