Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
15 Cards in this Set
- Front
- Back
|
STRAW POLLS |
an unofficial ballot conducted as a test of opinion |
|
|
SCIENTIFIC POLLING |
A means of finding out about public opinion through the use of scientific methodology and mathematical probability |
|
|
RANDOM SAMPLE |
Each member of the population surveyed must have an equal chance of being selected for analysis |
|
|
POLITICAL SOCIALIZATION |
The process by which people form political opinions (family, peers, school, etc.) |
|
|
MEDIA INFLUENCE |
Actual force exerted by the media message, resulting in either a change or reinforcement in audience or individual beliefs. |
|
|
MEDIA BIAS |
the bias of perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered |
|
|
TELEPHONE POLL |
A statistically accurate method (today) of getting information. Must have random digit dialing and calls back four times |
|
|
EXIT POLL |
Form of polling in which sample voters are interviewed in front of polling places on election fay to determine how they voted. |
|
|
TRACKING POLL |
a form of poll conducted by phone, using a random selection of phone numbers, on a daily basis, in the weeks right before an election. |
|
|
FOCUS GROUP |
interviewers conduct conversations with groups to prove individuals responses to specific stimuli |
|
|
YELLOW JOURNALISM |
journalism that is based on sensationalism and exaggeration |
|
|
NEGATIVE ADVERTISING |
focuses on negative aspects of rival product or candidate |
|
|
SOUND BITE |
a short extract from a recorded interview, chosen for its pungency or appropriateness. |
|
|
INTERNET VOTING |
an election system that uses electronic ballots that would allow voters to transmit their voted ballot to election officials over the internet |
|
|
INTERNET FUNDRAISING |
GOFUNDME |
