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42 Cards in this Set

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Public Opinion

Composite of preferences and opinions of individuals on significant issues

Halo Effect

Tendency of survey respondents to provide socially acceptable answers to questions

Salient Issues

Issues about which people have an opinion

Debate fodder

Socialization

The learning of a culture and its values

Generation Gap

Differences in politics and public opinion among age groups

Gender Gap

Aggregate differences in political opinions between men and women

Suffrage

Legal right to vote

White Primary

Democratic Party primary elections in many southern counties in the early part of the 20th century that excluded black people from voting

Poll Tax

Taxes imposed as a prerequisite to voting; prohibited by 24th amendment

Literacy Tests

Examination of a person's ability to read and write as a prerequisite to voter registration, outlawed by Voting Rights Act (1965) as discriminatory

Motor Voter Act

Federal mandate that states offer voter registration at the DMV and welfare offices

Turnout

Number of voters who actually cast ballots in an election, as a percentage of people eligible to register and vote

Registration

Requirement that prospective voters establish their identity and place of residence prior to an election in order to be eligible to vote

Political Alienation

Belief that politics is irrelevant to one's life and that one cannot personally affect public affairs

Protests

Public marches or demonstrations designed to call attention to an issue and motivate others to apply pressure on public officials

Civil Disobedience

Form of protest involving breaking of laws believed to be unjust

Mass Media

All means of communication with the general public, including TV, newspaper, magazines, radio, books, recordings, movies, and the internet

Narrowcasting

The emergence of news outlets on cable TV and the internet that offer specialty content for small, niche audiences

Fourth Estate

The free news press and the people and institutions of the free press

Newsmaking

Deciding what events, topics, presentations, and issues will be given coverage in the news

Agenda Setting

Deciding what will be decided, defining the problems

Soft News

News featured in talk shows, late-night comedy, and TV news magazines-- reaches more people than regular news broadcasts

Muckraking

Journalistic exposés of corruption, wrongdoing, or mismanagement in government, business, and other functions of society

"Feeding Frenzy"

Intense media coverage of a scandal or event that blocks out most other news

Pundits

An individual who offers expert opinion to the mass media

Name Recognition

Public awareness of a candidate-- whether people even know their name

Media Events

Staged activities designed to attract media attention

Horse-Race Coverage

Media coverage of electoral campaigns that centers on who is ahead and who is behind, and neglects the issues at stake

Sound Bite

Concise and catchy phrases that attract media coverage

Prior Restraint

Government actions to restrict publication of a magazine, newspaper or books on grounds of libel, obscenity, or other legal violations prior to actual publication

Equal-Time Rule

FCC requirement that broadcasters who sell time to any political candidate must make equal time available to opposing candidates at the same price

Libel

Writings that are false and malicious and intended to damage an individual

Slander

Spoken statements that false and malicious and intended to damage an individual

Sullivan Rule

Court guideline that false and malicious statements regarding public officials are protected by the 1st amendment unless it can be proven they were known to be false at the time they were made or were made with "reckless regard" for their truth and falsehood

New Media

Content and technology that result in the ability of individuals to actively and immediately share content generated in traditional media forms

Cyberculture

The emergent culture that results from computerization, networking, and use of new media

Cyberpolitics

The application of new media to campaign politics

Social Media Applications

Internet and new media applications that facillitate social coordination and interaction

Money Bombs

Large amounts of money raised in a brief period of time using only online resources

Information Overload

Situation in which individuals are subjected to so many communications that they can't make sense of them

Selective Perception

Mentally screening out information or opinions with which one disagrees

Television Malaise

Generalized feeling of distrust, cynicism, and powerlessness stemming from TV's emphasis on the negative aspects of American Life