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23 Cards in this Set
- Front
- Back
attitude |
I specific preference on a particular issue |
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Bandwagon effect |
A shift in electoral support to the candidate whom public opinion polls report as the front runner |
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Conservative |
Today this term refers to those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formula and economic arrangements, conservatives believe that a large and powerful government possesses at threat to citizens freedom |
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Agents of socialization |
Social institutions, including families and schools that helped to shape individuals basic political beliefs and values |
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Democracy |
I system of rule that permits citizens to play a significant part in the governmental process usually through the election of key public officials |
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Equality of opportunities |
A wily shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential |
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Gender gap |
I distinctive pattern of voting behavior reflecting the differences in views between women and men |
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Liberal |
Today this term refers to those who generally support social and political reform, governmental intervention in the economy, more economic equality, the expansion of federal social services, and greater concern for consumers and the environment |
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Libertarian |
Someone who emphasizes freedom and believes involuntary association with small government |
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Market place of ideas |
The public form in which beliefs and ideas are exchanged and compete |
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Political ideology |
A cohesive set of beliefs that form a general philosophy about the role of government |
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Political socialization |
The induction of individuals and to the political culture. Learning the underlining beliefs and values on which the political system is based |
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Public opinion |
Citizens attitudes about political issues leaders institutions add events |
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Political opinion polls |
Scientific instruments for measuring Public opinion |
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Push pulling |
A pulling technique in which the questions are designed to shape the respondent's opinion |
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Random digit dialing |
A polling method in which respondents are selected at random from a list of 10 digit telephone numbers with every effort to avoid bias in the construction of the sample |
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Sample |
A small group selected by researches to represent the most important characteristics of an entire population |
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Sampling error or merging of error |
Polling error that arises based on the small size of the sample |
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Selection bias |
Polling error That arises when the sample is not representative population being studied which creates errors in over representing or under representing some opinions |
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Simple random sample |
I method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent |
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Social desirability effect |
The effect that results when respondents in a survey Report what they expect the interviewer wishes to hear rather than what they believe |
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Socialist |
Someone who generally believes in social ownership, strong government, free markets, and reducing economic inequality |
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Values |
Basic principles that shape a person's opinion about political issues and events |