Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

11 Cards in this Set

  • Front
  • Back
What is agenda setting?
The power of the media through news coverage to focus the public's attention and concern on particular events, problems, issues, personalities, and so on.
What is common-carrier role?
The media's function as an open channel through which political leaders cn communicate with the public.
What is descriptive reporting?
The style of reporting that aims to describe what is taking place or has occurred.
What is interpretive reporting?
The style of reporting that aims to explain why something is taking place or has occurred.
What is news?
The news media's version of reality, usualy with an emphasis on timely, dramatic, and compelling events and developments.
What is objective journalism?
A model of news reporting that is based on the communcation of "facts" rather than opinions and that is "fair" in that it presents all sides of partisan debate.
What is partisan press?
Newspapers and other communication media that openly supprt a political party and whose news in significant part follows the party line.
What is press (news media)?
Thos print and broadcast organizations that are in the news-reporting business.
What is public representative role?
A role whereby the media attempt to act as the public's representatives.
what is signaler role?
The accpeted responsibility of the media to alert the public to important developments as soon as possible after they happen or are discovered.
What is the watchdog role?
The accepted responsibility of the media to protect the public from deceitful, careless, incompetent, and corrupt officials by standing ready to expose any official who violates accepted legal, ethical, or performace standards.