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31 Cards in this Set
- Front
- Back
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What is the political economy? |
The study of the interrelations between economics and politics and considers the role in shaping society |
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What is the political economy approach? |
It takes into consideration how the economy is political and how law, government and the economy ties together and influences something. |
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Why is media ownership significant? |
Ownership sets the orientation of a media organisation, it is also part of Noam Chomsky's propaganda model (1988) |
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What Herman and Chomsky's (1988) propaganda model? |
It claims the media is a systemically biased propaganda tool designed to maintain the autocratic dominance of the elite. |
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What does the financialisation of the media industry mean for media? |
A rise in corporate ownership (Pedro, 2011) |
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What two types of value does Media have? |
Ideological and Market value (Hirst and Patching, 2005) |
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Media's Ideological Value |
They public use its information to form their opinions and make sense of the world |
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Media's Market Value |
Media is a source of income for news corporations |
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What does corporate ownership mean for media? |
News organisations have become commercialised and centred on corporate interests and objectives Market value > ideological value |
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How does commercial orientation affect the media's traditional roles |
It's ability to facilitate dialogue needed for democracy is diminished and overshadowed by corporate interest as its capacity to create profit does not come from democratisation of values but the laws of the market |
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Example of effects of financialisation of media |
Donald Trump's sensationalised coverage overshadows serious political debate |
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Why do Media organisations need to be _________ in order to survive |
profitable They need money to produce content, pay journalists, cover story costs |
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Who does the media depend on for finance |
Advertisers |
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What implications does media's financial dependence on advertisers have? |
Advertisers have the ability to control and influence media and their content. It puts limitations on how well a news organisation can criticise and question their interests and actions. (Pedro, 2011) This disarms a public view that make seek to challenge them. |
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Media's financial dependence on advertisers puts pressure on media organisations to... |
conform to the specific actions advertisers need to facilitate a good "buying environment" (Croteau) Leads to softer news |
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Example of soft News implications? |
Reality TV rise in TV3, Mark Weldon's axe factor |
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What did Neoliberal Policies mean for NZ media market? |
Lead to deregulation of media, giving the NZ market the ability to compete with local and overseas competitors (Myllylahti, 2013) |
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What did the broadcasting Act of 1989 mean for TVNZ? |
It was given the responsibility to act with similar business principles as its commercial rivals. |
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What changes happened to TVNZ as a result of deregulation? |
Government owned TV3 went from an entirely publicly funded enterprise to a commercial state-owned enterprise primary concerned with chasing advertising revenue (myllylahti, 2013) and was released for it's public service obligations |
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How much of TVNZ did advertisers fund? |
95% of operations |
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What was TVNZ's primary responsibility after deregulation? |
To pay dividend to the government |
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What is the political economy approach to the internet? |
It looks at analysing the antagonisms in the relationship of the internet and society. It shows how the internet shapes and shapes the cooling forces of competition and cooperation. (Fuchs, 2008) |
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What is Dallas Smythe's Audience work theory? |
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Informational capitalism is dominated by corporate interests. Example? |
Total GDP of |
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The agglomeration of economic capital by knowledge corporations gives them huge power. How? |
Ability to control definitions of reality They Create one-dimensional views of the world that neglect negotiations and critique of a dominant view that threatens their interests. influence human thinking and decisions. |
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Corporate power in knowledge capitalism allows control of... |
Worldviews, labour and quality standards, markets political power |
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Informational Capitalism production model |
An alternative model that challenges capitalism and sees economic goods not as property that should be individually possessed but shared and benefited from by all. |
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People cooperatively and voluntarily produce digital knowledge that undermines the proprietary character of knowledge |
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Commodified internet economy |
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Non-commodified internet economy |
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The prosumer model does not signify the democritisation of media towards participartory systems, but completely comodifes human creativity. |
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