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39 Cards in this Set

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  • Back
What % of Americans consider wives when deciding how to cast their vote for President?
54%
How can the candidates wives help their husbands?
By slightly differing from the candidate on controversial issues, by broadening the campaigns reach, by helping their husbands deal w/ the stresses of the campaign, and by creating a fuller pic of the candidate
Laura Bush - what did the media portay her as?
poised, attractive, supportive
Was Heintz Kerry a strength to the Kerry campaign?
No. Initially she was considered Kerry's greatest strength. In the end she was finally named the campaign's biggest liability.
Heintz Kerry - what did the media portray her as?
Eccentric, undisciplined, privledged, unscripted, outspoken.
What do legitimacy studies analyze?
how an organization demostrates to the public that it is acceptable and has their best intersets in mind
What are Dowling and Pfeffer's 3 ways to be legitimate?
1. Adapt its output, goals, and methods of operation to conform to prevailiang definition of legitimacy
2. Attempt, thru comm, to alter the def of social legitimacy so that it conforms to the org's present practices, output, and values
3. attempt, thru comm, to become identified w/ symbols, values, or institutions which ahve a strong social base of legitimacy
To be granted media legitimacy candidate wives must do what?
must repeatedly demonstrate how they live up to public expectations about 1st ladies
Legitimacy rests not only with a potential 1st lady's performance on the campaign trail, but also with what?
how that performance is evaluated and dissiminated by the reporters in attendance
Who was the first first lady?
Martha Washington
What are 1st ladies expected to be?
trusted confidante, key supporter, public figure, social hostess, and keeper of the white house.
what do 1st ladies serve as a symbol of?
american womanhood
how have first ladies formalized thier roles?
as activists and advisers and partners to the pres
First ladies are expected to be what?
traditional
Is it appropriate for 1st ladies to work in the private sector?
no
Is it appropriate for 1st ladies to attend Cabinet meetings?
no
Why was Bush appearing uncompassionate?
b/c of the war in Iraq
How did Laura Bush help legitimize Bush?
w/ the soccer moms that turned into security moms
What did Kerry need to be viewed as?
a trustworthy leader
Who's rhetoric couoldn't fit w/ the frame's values?
Heinz Kerry
What first lady has the highest favorable opinion ratings of any other modern first lady except Barbara Bush?
Laura Bush
Are first ladies expected to subordinate their individuality and present themselves in a more traditional identity?
yes
How did Heinz Kerry alter what a satellite could do?
used own perspectives and experiences to reflect on candidacy - received increasingly negative attention
What was Heinz Kerry's main theme?
growing up in a dictatership where she couldn't speek freely
What comment did Heinz Kerry make about Laura Bush taht came under scrutiny?
how laura bush never had a real job
How was Heinz Kerry an unpredictable candidate wife?
She was outspoken on everything
Did Kerry defend his wife?
Yes, he said Americans liked her outspokenness, she tells the truth
What was the effect of Heinz Kerry's outspokenness on her husband's campaign?
She weakened his masculinity and strength expected of presidents
What was Laura Bush's personality like?
Reserved
Wives need to be careful to enhance and not ___________
outshine
whos values were unknown?
Kerry
Which candidate wife tied womans issues in with the campaign themes?
Laura Bush
How was Heinz Kerry an unpredictable candidate wife?
She was outspoken on everything
Did Kerry defend his wife?
Yes, he said Americans liked her outspokenness, she tells the truth
What was the effect of Heinz Kerry's outspokenness on her husband's campaign?
She weakened his masculinity and strength expected of presidents
What was Laura Bush's personality like?
Reserved
Wives need to be careful to enhance and not ___________
outshine
whos values were unknown?
Kerry
Which candidate wife tied womans issues in with the campaign themes?
Laura Bush