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6 Cards in this Set

  • Front
  • Back
What was so important about Nixon's famous address?
It signaled a new reality brought on by the entry of television into the political world.
What is media?
News and entertainment industries, large and small, that sell their wares to the general public on a routine bases; papers, broadcast news programs, political ads, internet sites, purchased media.
What is hard news?
News that is in competition with other features and information in US papers.
What is rhetoric?
The strategic use of communication, oral or written, to achieve specifiable goals. In rhetorical comm, you plan ahead about the message in terms of both the media and politicians.
What are the 3 key ideas to assess how politics is reconstructed for public consumption?
1. gatekeeping
2. paid and free media
3. politicians and reporters
What are the 2 models of the uneasy relationship between politicians and reporters?
1. news management model-emphasizes the power of key leaders and officials to control info that is released through the pipeline press, power to dictate storylines, can manipulate information for their own advantage, reporters covering presidency assume this model
2. attack press model-makes institution of journalism more powerful, journalism of attitude, easier now to find journalists who communicate more attitude than information