Political Com

Front 1

What are limited information rationality models of voting?

Back 1

cognitve misers and
heuristics

Front 2

What are cognitive heuristics and how do they relate to voting decisions?

Back 2

mental short cuts we take

Front 3

What is party identification?

Back 3

how people vote with short cuts

Front 4

Is it a short-term of long term factor with regard to voting decisions?

Back 4

short term

Front 5

Where does the public stand in terms of party identification?

Back 5

democrats

Front 6

What conditions must be met for issue voting.

Back 6

voters must be infomed on issue
canidaes must take opposing stands
voters must be able to positon themselves on issue

Front 7

Are “issues” a long-term or a short-term factor in voting decisions?

Back 7

short

Front 8

What are the two dimensions of candidate image?

Back 8

character and competence

Front 9

Which dimension is more importantcharacter or competence?

Back 9

character

Front 10

Is image a short-term or long-term factor with regards to voting decisions?

Back 10

short

Front 11

party record short or long term

Back 11

short

Front 12

Who are the four key part participants in the ongoing political conversation?
Public

Back 12

Public
Media
Politicians
Interest groups

Front 13

Whose voice is most important in the political conversation?

Back 13

Public has the most important voice because they control what is going on and who they elect of politicians. Does not control the conversation because they are like sleeping giants, which means that they are like “sleeping giants”

Front 14

What is public opinion?

Back 14

Public’s Voice, the public thinks about things such as polls, letters, phone calls, and meetings.

Front 15

Who serves as the central conduit form in the ongoing political conversation?

Back 15

Media

Front 16

What is the dominate media form in the ongoing political conversation?

Back 16

Television

Front 17

What politician has the loudest voice in the ongoing political conversation?

Back 17

President

Front 18

How do corporate interest relate to democratic health?

Back 18

For example private sector organizations have a right- and obligation to speak out when their voices can foster understanding of complex business and economic issues and when they can prevent unwise regulation.

Front 19

What benefit is gained by becoming an organized interest group?

Back 19

- bigger voice
- advertise
- raise money
- more powerful

Front 20

Effective public opinion

Back 20

Opinion that reaches decision-makers as they try both to discern public opinion and decide how to react to it; public opinion that affects policy

Front 21

What does chapter 2 mean when it speaks of the “professionalization” of the ongoing political conversation.

Back 21

It means that political conversation between politicians rely on well crafted messages, and to get those well crafted messages they rely on many professionals

Front 22

Is the “professionalization” a good thing or a bad thing for our democracy?

Back 22

It is both good and bad. Good because it provides many career opportunities for individuals but bad because it can link effective participation with money.

Front 23

What are the three standards for assessing democratic health?

Back 23

-popular control-citizens involvement
-political equality-equal voice for everyone
-healthy public sphere- people coming together to discuss issues and form their own informed opinion

Front 24

How healthy is our democracy when it comes to political participation and know how political participation relates to the standards for assessing democratic health.

Back 24

It is pretty healthy and is one of the strongest in the world.

Front 25

What is political ideology

Back 25

A set of fundamental beliefs or principles about politics and gov.

Front 26

What is the main ideological continuum used to classify the American electorate

Back 26

Liberalism and conservatism, stability and change

Front 27

What is the key value distinction between those who maintain orthodox values and those who maintain progressive values?

Back 27

Orthodox value systems are grounded in authority ex. God, Bible, parents
Progressive value systems come from internal source and the individual idea

Front 28

Culture wars

Back 28

Written by James hunter

Front 29

What are the key differences between modernists and postmodernists?

Back 29

Modernist need clear defined rules of authority
Postmodernist lives in security, whatever makes them happy kind of thinking
People are shifting to postmodern

Front 30

In America, how does the distinction between modernism and postmodernism relate to age?

Back 30

The younger you are the more postmodern you seem to be

Front 31

Where do most americans stand on the continuum?

Back 31

Conservatism

Front 32

What are the key differences between conservatives and liberals

Back 32

Liberals change/progress, big gov., small defense, progressive values, democrats, conservatives believe in stability and order, small govt., big defense, traditional values, republicans

Front 33

What are the 4 ideological segments of the electorate and how do those segments relate to success in political campaigns?

Back 33

Postmodern voter, conservative base, liberal base, conservative spenders

Front 34

Frorina

Back 34

The idea that there is purple shades not just red or blue
says there are red/blue stats because it is better for the media

Front 35

What are the 3 components of political sophistication? (know what each concept means) make in 3 cards

Back 35

Political salience- involves an individual’s interest, concern and attentive toward politics
Political knowledge- an individual’s familiarity with major political issues and accurate knowledge of prominent political figures and events
Political conceptualization- the structure of political thought

Front 36

Political salience

Back 36

involves an individual’s interest, concern and attentive toward politics

Front 37

Political knowledge

Back 37

an individual’s familiarity with major political issues and accurate knowledge of prominent political figures and events

Front 38

Political conceptualization

Back 38

the structure of political thought

Front 39

What are the 3 groups make up the political sophistication continuum?

Back 39

Apoliticals, mass public, and political sophisticates

Front 40

Political sophisticates

Back 40

the group of individuals residing at the top of the political continuum small group think about politics like professionals

Front 41

Mass public

Back 41

attentive to politics and mildly cynical about the behavior of politicians

Front 42

Apoliticals

Back 42

don’t pay attention at all to politics

Front 43

How does political participation relate to political sophistication

Back 43

The more that people but in to politics the more they are likely to participate in public matter

Front 44

How does the media use relate to political sophistication

Back 44

Individuals who consume more news also posses high levels of political knowledge

Front 45

How does socioeconomic status relate to political sophistication

Back 45

Individuals who consume more news also posses high levels of political knowledge

Front 46

How does education relate to political sophistication

Back 46

Those who have accumulated a good eal of education are more likely to think about politics in supplicated ways

Front 47

How does gender relate to political sophistication

Back 47

Men report higher levels of interest in politics then women
Men tend to earn higher scores on test examing how much one knows about politics

Front 48

How do persuasive strategies differ across the various sophistication groups

Back 48

For political sophisticates they offer low cost stargies blogs, e-mail etc. since they are easier to reach
For the mass public you spend a little more putting your messages on popular places that they may see it
For apoliticals you don’t attempt to target them