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19 Cards in this Set
- Front
- Back
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Who is using the Internet?
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Primarily Whites. Ppl over 50.
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What are the social implications of the internet in campaigns?
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Social sites are becoming more narrow. Only look at the sites you wanna look at.
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What are the journalistic implications of the internet in campaigns?
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Coverage is negative. Celebrity journalists and tabloid journalism.
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Who had more ads total, Kaine or Kilgore?
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Kilgore
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Who used testimonial of attacks?
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Kilgore
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Who did Kilgore compare Kaine to in an attack ad?
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Hitler
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Whos ads were less effective overall? Kaine or Kilgore?
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Kilgore
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Who used more contrast/comparisson ads?
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Kaine
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Who dressed in more plain clothes in his ads, Kaine or Kilgore?
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Kaine
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Who didn't do a good job with using "ads that extoll a candidate's virtues"? Why?
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Dukakis in 88, because he was the virtually unkown candidate so he didn't do a good job of getting his story out.
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Womens ads tend to stress __________ rather than attack others
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their own strength
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Womens ads are more likely to contain _______________
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pictures of people, them touching ppl
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females spend more time on what issues?
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social issues, healthcare
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female ads use more ____________
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verbal strategies
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what type of tv allows for better targeting?
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cable tv
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More money is spent on ______________ than any other medium
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direct mail
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What medium allows campaign to be highly selective in targeting audiences?
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direct mail
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what medium is used to get out the vote on election day?
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phone
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what medium allows the caniddate to express themselves more fully than any other form of medium?
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print ads
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