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48 Cards in this Set
- Front
- Back
1. A sample is |
A relatively small portion of people who are chosen in a survey so as to be representative of the whole. |
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What are the basic traits of political learning/socialization? |
Family, Peers, Mass Media, Gender, Ethnicity |
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What is random sampling? Why is it important? |
Random sampling is used to ensure the poll reflects the views of the population as a whole, everyone must have an equal chance of being polled. |
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What has the greatest influence on political attitudes? |
Family |
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Conventional political participation includes_____ |
Voting, Running for office, collecting signatures for petitions, volunteering for a political campaign. |
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The process through which an individual acquires his or her particular political orientation is generally referred to as |
Political socialization |
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A coherent set of beliefs about politics, public policy, and public purposes is |
Party modal/ political ideology |
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What is a possible negative effect of the media's use of exit polls on national election? |
Time Zone difference/ It might discourage people from voting because polls close early in the west side/ People in the west see where the polls are at the time and may be discouraged to vote due to the results they see. |
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Public opinion analysis agree that the level of public knowledge about politics is |
low |
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What are some ways to reduce the likelihood of a sampling error? |
Increase the sample size |
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The manner in which one can influence government is |
When leaders do not reflect public opinion , it leads to lower levels of trust in government |
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Random digit dialing has a distinct disadvantage over other methods because |
Not everyone has a landline anymore/ It cannot make call to cellphones = illegal/ It is expensive to get someone to make the calls/ Not everyone has internet. |
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How can you measure a poll s reliability? |
Sampling error |
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_______ is the process of bringing public attention to specific issues by providing extensive coverage of those issues and ignoring other issues. |
Agenda Setting |
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How long is a typical sounds bite ? |
15 seconds
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What is an example of a rule made by the Federal Communications Commission 1996 to simplify policies concerning media monopolies? |
No single owner can control more than 35% of broadcasting market. |
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__________ refers to the process through which people consciously choose to get the news from information sources that have viewpoints compatible with their own. |
Selective Exposure |
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The media seem to have the least effect in terms of |
in how people vote |
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The primary goal of media companies is to |
Make money |
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Why is it important for citizens in a democracy to have good information about politics and policies? |
A democracy requires accurate informed decisions about their government. |
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What institution was established by the Communications Act of 1934 to regulate the airwaves? |
Federal Communication Commission FCC |
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In the United States, the choice of which issues and stories are worthy of news coverage is decided by |
the media |
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Today, most media outlets are owned by |
Corporate ownership/ Large Media Companies |
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The modern new media pay the most attention to |
Executive Branch |
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As compared with print media, television, radio, and the internet are called _____ media. |
Mass Media/ Electronic Media |
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The emphasis of contemporary campaign reporting leads to _________ |
Influence on specific groups/ Effecton Coverage |
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With the modern media coverage of presudential elections, what factor has become increasingly more important for a candidate than in the past? |
Image |
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Even before the invention of the internet and beginning in the 1980's and 1990's, the nightly network news broadcasts (ABS, CBS, NBC) watched their audiences shrink because of an increased audience for_____ |
Cable television |
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Much of the public perceives the Democratic Party to be______ |
Liberal |
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The United States Congress operates under a |
bicameral system |
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The major American political parties are made up of |
Loose coalitions of individuals and groups/ Demos and Republicans |
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A third party that forms around one particular cause is a |
cause party/ single issue party |
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Which of the following best predicts how people will vote? |
Party Identification |
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To be a presidential candidate of a mojor political party, a person must ________ |
Win a majority of the delegates at the party national convention |
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Super delegates are people who are awarded positions as delegates to their parties' conventions |
Select Through presidential primaries / are member of congress or their parties national committees. |
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A political party's statement of its goals and policies for the next four years is called |
Party Platform |
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The vice presidential nominee is usually |
Selected by the delegates as something of a formality as the vast majority always votes for whomever the presidential nominee picks |
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Citizen control of the government's agenda is facilitated primarily by which of the following ? |
Elections |
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According to the Federal Election Campaign Act, candidates must ________ |
Required all candidates for federal office to disclose contributions made to their campaign |
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What factors weaken political campaigns' effects on voters? |
Selective Perception/ Party Identification/ Incumbents name recognition. |
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The strongest effect of election campaigns is to__________ |
Assemble a campaign staff, and plan logistics/ reinforce voters existing preferences for candidates.
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The period very early in the election season when potential candidates line up support from influential elected officials, big donors, and skilled political operatives is often referred to as _____ |
Invisible Primary |
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One major reason states engage in front loading of primaries and caucuses is because states with early primaries______ |
To get more media attention and have more influence on the nomination
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An important steo all candidates must take early on in the campaigns is to |
building an effective campaign team |
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Most of the major jobs on a campaign is to |
Keep the candidate informed on the issues |
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The role of a policy advisor in a campagn is to |
keep the candidate informed on the issues |
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What is the mandate theory of elections? |
The idea that winning candidates has mandate from the people to carry out his or her platform and politics. politicians like the the theory better than political scientist do. |
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If no candidate wins a majority of the Electoral College vote, the election is then decided by_____ |
The house of representatives |