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6 Cards in this Set

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  • Back
true or false: you should use neg ads if your budget is less than competitior
true
does the memorableness of neg ads generally decrease or increase over time?
decreases. b/c voters disassociate msgs from origins
do moderate viewers of meg ads demonstrate the same level of info or less?
the same
what do neg ads determine?
which issue is determined most impt
t/f: neg ads influence eval of candidates in terms of attractiveness, credibility and status
true
t/f: issues oriented ads increase perceived leadership
true