Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
true or false: you should use neg ads if your budget is less than competitior
|
true
|
|
|
does the memorableness of neg ads generally decrease or increase over time?
|
decreases. b/c voters disassociate msgs from origins
|
|
|
do moderate viewers of meg ads demonstrate the same level of info or less?
|
the same
|
|
|
what do neg ads determine?
|
which issue is determined most impt
|
|
|
t/f: neg ads influence eval of candidates in terms of attractiveness, credibility and status
|
true
|
|
|
t/f: issues oriented ads increase perceived leadership
|
true
|
