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63 Cards in this Set
- Front
- Back
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How much money are you raising? Why? |
We are raising $4 million. This will enable us to grow into more schools. Remain leader in the market. |
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When are you looking to close? |
We want to close the round before 2017 |
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What are your MAU's? |
150,000 MAU in September |
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What are your MAU's peak month |
150k Sept 2015 |
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What are installs of peak month? |
114,000 (september 2015) |
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How do you guys make money? |
We either charge a subscription or redemption fee to our merchants or advertisers. We serve as the publisher. |
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What is your 2016 Revenue? |
Projected to do $416k in 2016 |
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What is 2016 revenue YTD? |
$181k (September 2016) |
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What is current month subscription revenue?(MRR) |
62k (September 2016) |
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What is burn rate average? |
Just under 100k |
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How do you launch a school? |
We have secure SMB's around the campus before we activate the app. We have a strong sales force and want to grow the team to launch more schools. |
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What is typical user engagement? |
Users simply go to class, open up the app and lock their phone. As long as they are in the geo-fenced area, they will start accruing points. |
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What is the average session time on the app? |
125+ hours/year/user 650 Million cumulative minutes |
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What is in it for the merchant? |
The merchants/advertisers use pocket points as a consistent and direct way to market to the college demographic. |
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How much do you spend on Marketing? |
All of our installs are organic. We have a campus ambassador program, which helps spread the word when we launch. |
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How many schools are live? |
We are live in 65 markets or "college towns". The 65 major universities + the satellite schools puts us over 100 live schools. |
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Why do some schools fail? |
Our product depends on the market we create in each town. Some schools do not have as good of incentives or businesses available. We will have more control, if we have more resources. |
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How many employees do you have? |
We have 27 employees in Chico, CA. |
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What does your headcount look like in a year? |
We triple the headcount by EOY 2017 (77) |
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Where are your biggest hiring needs? |
Sales. We need more resources allocated towards merchant acquisition. |
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How many redemptions do you have? |
50,000 redemptions per month |
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What does the company do? |
Rewards platform that incentivizes students to lock their phones in class. |
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What is unique about the company? |
The only application that is effectively monetizing while changing consumer behavior. |
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What big problem does it solve? |
Excess phone use. Money saver. Great Marketing platform for merchants/advertisers. |
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How big is the market opportunity? |
20 million US college students $400B+ spending, $167B discretionary spending |
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Where are you HQ'd |
Chico Ca |
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Why does your company have growth potential? |
Built a replicable model with strong market penetration/retention. Fanatical users. |
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What key additions to the team are needed in the short term? |
Sales/Marketing talent |
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Why is the team uniquely capable to execute the company's business plan? |
Have grown at a steady pace, and now understand the market better than anyone else. Will continue to be the leader in the market. |
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How do you plan to scale the team in the next 12 months? |
Triple the headcount of the sales team. Launch more schools. |
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Why do users care about your product or service? |
Solves two problems: Staying focused. Saving Money. |
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Who are the companies competitors? |
coupon publishers: Groupon, Retailmenot, Uconnection, etc. |
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What gives your company a competitive advantage? |
Highly engaged, fanatical users, in a coveted demographic. |
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What advantages does your competition have over you? |
More resources. Larger TAM. |
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Compared to your competition, how do you compete with respect to price, features, and performance? |
Price: Extremely competitive Performance: Incredible penetration/retention |
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What are your barriers to entry? |
Our number of merchants/advertisers, our operational excellence, and our first movers advantage/leadership position in the market. |
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How does the company market or plan to market it's product or services? |
Student ambassadors. All organic downloads. |
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What is the company's PR strategy? |
Have received hundreds of publications based on either being first app to motivate students to stay off their phone, or Rob and Mitch's story of starting Pocket Points in college. |
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What traction has company received so far? |
600k+ installs with a 2M TAM (25% penetration) |
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How can early traction be accelerated? |
Launch more schools. Sign up more merchants. |
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What has been the principal reason for the early traction? |
App resonate |
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What do you see are the principal risks to the business? |
Not growing fast enough. Losing market share and our leadership position. |
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What are the company's three-year projections? |
24 mil ARR in Jan 2019 |
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What is 2017 ARR? |
$1.88 Million |
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What is 2018 ARR? |
$6.74 Million |
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What is 2019 ARR? |
$24 million |
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What is MRR Jan 2017 |
$96,000 |
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What is MRR May 2017 |
$142,600 |
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What is MRR Sept 2017 |
$205,900 |
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What is MRR Dec 2017? |
$253,700 |
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What is MRR Jan 2018 |
$270,600 |
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What is MRR May 2018 |
$354,000 |
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What is MRR September 2018 |
$477,900 (Online Redemptions are $353,000 this month) |
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What is Burn in 2016? |
$783,000 |
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What is burn in 2017 |
$3 Million |
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How many total users EOY 2017? |
276,900 MAU's |
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What are average contract values? |
66% annual contracts 17% Semester Contracts |
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What percent of redemptions are local compared to online? |
5% online 95% Local |
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How does online compare to local at EOY 2017 |
Online 17% Local 83% |
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How does online compare to local at EOY 2018 |
Online 40% Local 60% |
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How are you going to shift redemptions from local to online? |
Product optimization???? |
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How much will you spend on Marketing? |
We continually spend 4% of our total revenue on Marketing. |
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How much does it cost to acquire a merchant? |
$297. We see a ROI in month three of contracts revenue. |
