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47 Cards in this Set
- Front
- Back
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DISCRETE AMBITION
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stay in office for short period of time
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STATIC AMBITION
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never run for higher office
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PROGRESSIVE AMBITION
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climbing the political ladder
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CAMPAIGN COMMITTEES
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fundraising
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OUTREACH COMMITTEES
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PR, image
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KITCHEN CABINET
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close advisers, policy
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MATCHING FUNDS
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from government
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PUBLIC FUNDING
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for the general election
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FEASIBILITY POLL
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poll done to see if they have a chance, name recognition
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OWNERSHIP
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of an issue
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MEDIAN VOTER THEOREM
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target the undecided, middle
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CONSTRAINT
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a person is predictable Democratic or Republican
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DOUBLE-DOWN
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Clinton chooses Gore, another young guy who promotes family
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WATERGATE
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Media changed the way they reported on campaigns
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HORSE-RACE
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Who is ahead in the polls
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1988
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More negative than positive ads, negative ads are effective so why not use them
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DAISY GIRL
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September 7th, 1964, Johnson puled it
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DAISY II
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Bush said it is offensive
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REVOLVING DOOR
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Bush tough on crime, Dukakis not
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MULTI-PRONGED APPROACH
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Bush ads, then getting endorsed by the police, etc
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SWIFT BOAT
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Bush ran it against Kerry, who didn't even respond for weeks
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MoveOn.org
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Responded when Kerry didn't
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DAN RATHER
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and 60 Minutes, found Bush guilty but it wasn't exactly true
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AD WATCHES
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checking the credibility of ads
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CELEBRITY
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McCain against Obama, comparing him to Paris Hilton, etc
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BENJAMIN DAY
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founded The New York Sun in 1833
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COMMERCIAL PHASE
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1830's- 1920's in the media
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THE PENNY PRESS
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mass circulation and advertising
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YELLOW JOURNALISM
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sensationalizing news stories
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C-SPAN
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1979
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CNN
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1980...increased the options for viewers
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KENNEDY v. NIXON debate
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1960..first televised
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DRUDGE REPORT
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a blog that first reported on the Watergate tapes
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LITTLE GREEN FOOTBALL
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one of the blogs we talked about
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MICHAEL ROGERS
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outing Congressmen for being gay
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CHRIS MATHEWS
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thrill up the leg
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TROOPS
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was a little like Swift Boat
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THE ONE
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Sensationalized Obama, in a bad way...is he ready to lead?
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BILL AYERS
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contact with Obama in the past
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ECHO EFFECT
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candidate who is perceived to win will get the most coverage: Event is covered, polled, and then analyzed...it is a snowball effect
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SYMBOLIC RACISM
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women with purse walking down street
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ELITE MEDIA
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is the media talking down to us?
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SELF-REINFORCING SPIRAL
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McCain, numbers down, coverage drops and thus numbers drop again
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TWO-HANDED JOURNALISM
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saying a point and then giving a rebuttal
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NEWSPAPER
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the most likely source to do an ad (NOT TV)
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GHOST ADS
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free to run, the candidate calls a press conference, says look for this ad
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HARDBALL
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the show on which Vinick was pinned in the corner
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